Image courtesy of apparelresources.com
Under Armour recently announced that John Varvatos will come on board as the brand’s creative design officer. Varvatos will start his new position on September 11.
“I am so excited to join Under Armour, an iconic American brand,” said Varvatos, as reported in fashionnetwork.com. “The innovation, design and mission of the brand has never been more relevant as consumers demand clothes that function for both sport and everyday activities. I cannot wait to unveil that next chapter in Under Armour’s incredible story.”
We are thrilled to welcome John into the Under Armour family” said Stephanie Linnartz, Under Armour president and chief executive officer. “His track record and thirty-year career speaks for itself. John will work in partnership with our product team to bring apparel, footwear and accessories from concept to commercialization, blending performance and style.”
Varvatos has an incredible resume of accomplishments in the fashion industry. He has manned his eponymous brand for almost three decades, as well as having worked for Calvin Klein, Converse, and Polo Ralph Lauren.
Under Armour is betting that Varvatos can bring a fresh approach to the brand with retail sales waning in the past few years. In the past recent quarter, revenue fell 2.4% to $1.32 billion.
Image courtesy of pinterest.com
Another one for Khloe
Khloe Kardashian has a new gig. Fabletics announced on Wednesday that Khloe Kardashian will partner with the brand for the Fabletics x Khloe collection.
The collection will launch on September 8 and will feature nine bold pieces inspired by the desert. The color palette which is rooted in tones from a desert landscape will include warm tones like St. Tropez Coral, Palm Leaf, and Terracotta.
“Staying active, working out and taking care of my health is a priority—it’s what keeps me strong and persistent,” said Kardashian, as reported in fashionnetwork.com. “Fabletics shares these values and empowered me to put my personal touch into this collection. Each piece is designed for high performance, regardless of how you choose to move. Strong in the gym and strong enough to take on any challenge that life hands you.”
The collection will contain two signature items, the Seamless Bra and Leggings. Both items are built with breathable, graduated compression material, and the Motion365+ Onesie in Black that pairs with the Cozy Fleece Cropped Hoodie in Terracotta.
“We’re thrilled to partner with Khloé,” added Ginger Ressler, co-founder of Fabletics. “We’ve long admired her commitment to speaking out about physical and mental health and her dedication to designing products for everybody. This collection is bold and powerful – every detail is a perfect reflection of her vision, resilience, and strength.”
Image courtesy of dailyfrontrow.com
The Fashion Media Awards honorees
With New York Fashion Week (NYFW) only a few days away, the industry is getting primed for the 10th Annual Fashion Media Awards. The event will take place at New York City’s Rainbow Room, hosted by Alan Cummings.
The 2023 honorees are:
Style Icon: Pamela Anderson
Fashion Visionary: Jeremy Scott
Shoe Brand of the Year: Sarah Jessica Parker, SJP Collection
Model of the Year: Grace Elizabeth
Breakthrough Model of the Year: Lila Moss
Creatives of the Year: Inez & Vinoodh
Breakthrough Photographer of the Year: Elizaveta Porodina
Cover star of the Year: Martha Stewart for Sports lllustrated Swimsuit Issue
Magazine of the Year: Nina Garcia, Elle
Best Podcast: Emily Ratajkowski, The High Low with EmRata
Fashion Innovator: Jane Siskin, Cinq à Sept
—William S. Gooch
