A Collab We Never Knew We Needed

If this year has taught us anything so far, it’s that we need a t-shirt plastered with the slogan ‘My Dad Had a Rolls Royce’ à la the Queen of Never-Smiles, Victoria Beckham. For the woman that decorated the nineties in supersized shades and birthed the effigy of the LBD (little black dress for the uninitiated), Posh Becks invites you further into her wardrobe this year, partnering with the leading Swiss watchmaker, Breitling.

There’s a litany of collaborations out there, some we expect, some that fade into distant memory, and some we continue to bid on eBay for in decades to come. But the one’s that matter? Well, it’s the ones that totally catch us by surprise and leave us questioning why we didn’t think of this sooner. Such is the case for Breitling’s partnership with Posh Spice, fusing the sleek codes of the fashion powerhouse with dexterous Swiss excellence.

Establishing herself as an esteemed player in the fashion world – lest we forget that VB laid down the laws for airport fits – Beckham introduces a new line of timepieces at Breitling, putting a precedent on versatility, because let’s be frank, there’s a watch made for every kind of occasion, but very few watches fit for all.

“It has been wonderful watching Breitling’s craftsmanship and innovation come together with my ideas to create something so elegant and fresh,” shares Beckham. Proving her credentials as an interlocutor in the language of all things clothes, telling stories has proved to be paramount in Beckham’s work.

The Chronomat Automatic 36 Victoria Beckham, limited to 1500 pieces tells the story of two schools of craftsmanship combining, and an industry built on precision and heritage opening its doors to a like minded audience of voices who similarly care to curate and invest in their aesthetic vision, but perhaps without the knowledge how how to tap into the world of everything that ticks.

Modishly bridging this gap, you’ll find six iterations (three in stainless steel, three in 18k yellow gold) at a comforting 36mm fit on the wrist. Complete with a 42 hour power reserve – just think how many Spice Girls albums you can cover in that time), and 100 metres water resistance and a 6 o’clock date window, it’s a timepiece co-designed to take you through every angle of your life.

In pursuit of Beckham’s polished yet relevant identity, the collaboration similarly shows the watch world putting a step forward towards its contemporary value and shifting the often-stiff visual presence of new watches, Breitling partnered with the legendary hallmark fashion photographer, Mario Sorrrenti, to capture the campaign to further the union between these two worlds that are often seen as so disparate.

So yes, there’s six new watches to add to your wish list. But there’s more to it than that. It’s a brand entrenched in deep aviation history unafraid of breaking the mould and extending a hand to a new world of aesthetes. It’s the sign of a watch industry embracing change. Perhaps you were a ‘Wannabe’ watch lover but didn’t know how? Here’s your ticket. And if you can’t quite wait to work out exactly what Posh and Becks are going to do during the SuperBowl ad break, then you may as well count yourself down with the VB watch in the meantime. Throw away your plastic Spice Girls watch (real ones know) and upgrade yourself in honour of Girl Power. Spice up your life? Spice up your wrist, more like.

Discover more about the collection at Breitling.com.