Monica Lewinsky has held many roles in the public eye over the past 30 years. Now, as Americans prepare for the consequential 2024 presidential election, sheâs taking on a new one: face of a fashion campaign.
Itâs not just not any fashion campaign. This oneâs for a good cause. The writer and activist has partnered with Reformation to launch a new workwear collectionâall with the goal of getting voters to the polls.
âA powerful outfit alone isnât going to create a more perfect union, but putting it on and going to the polls is a damn good place to start,â the brand states in a press release, which, fair.
The campaign is also a collaboration with Vote.org, which the brand worked with to develop a landing page on its website to make it easy to register to vote. Reformation is also donating all the proceeds from its limited edition âyouâve got the powerâ sweatshirt to Vote.orgâs efforts.
In images shot by Zoey Grossman, Lewinsky shows off her modeling prowess in workwear staples like a relaxed blazer, a leather trench, and the aptly named âMonicaâ crossbody bag. And while Lewinsky isnât your typical campaign model, Reformationâs chief creative officer Lauren Caris Cohan tells Glamour she was exactly who they were looking for to front this effort.
âWe wanted to do something fresh that evoked an emotional response and helped propel people into motion,â she says. âOnce I had the idea of working with Monica she was the only person we could imagine collaborating with. I had seen her TED Talk years ago and kept up with her work and writingâshe really lives what it means to embrace your power.â
Cohan adds that the brand is putting its power behind voting initiatives because they recognize how crucial the 2024 election will be for so many reasons.
âPeople and [the] planet are two of our brand pillars and of course voting has major implications for both,â she says.
The campaign is just the latest step in Lewinskyâs public renaissance of the past few years, and the reclamation of her name and voice following years of public hiding following the Bill Clinton scandal. Now 50. Lewinsky says she feels âan empowered woman uses her voice.â
âVoting is always important, but the stakes are especially high this year with voter frustration and apathy threatening to meaningfully impact turnout,â Lewinsky tells Glamour in a statement. âIâm excited and grateful to be working with Reformation to remind people to register, use their voice and vote.â
Speaking to Elle for the launch, Lewinsky said that saying yes to an opportunity like playing fashion model is what her new decade is all about.
âI was apprehensive about turning 49, because 39 was a really shitty year for me, and I struggled to turn 40,â she said. âI ended up with a real gift: It was a year of acceptance. I was able to accept so much about myself and my life and where I am, and so that meant coming into 50 was great. Iâm excited about this new decade and Iâm hopefulâwhich, for someone with a lot of trauma, even saying that feels scary.â