PARIS â Vogue magazineâs brand spectacular âVogue Worldâ is coming to Paris on June 23 with an Olympics-themed takeover of Place Vendôme that will double as a kind of opening ceremony for the cityâs Haute Couture Week, which has been brought forward due to the Summer Games and will run from June 24 to June 27.
Vogue World Paris will follow productions in New York and London which showcased global editorial director Anna Wintourâs power to convene stars from across popular culture and positioned fashion â and the Vogue name â as a sort of connective tissue between the worlds of music, film, theatre and sport, as the title explores new ways to build and monetise its brand.
âIf New York was a street fair and London was opening night at the theatre, Paris will be a tribute to the Olympics,â Wintour said at a press conference Monday that included comments from designers Pharrell Williams, Simon Porte Jacquemus, Olivier Rousteing and Marine Serre.
Carine Roitfeld, Ibrahim Kamara and fashion historian Alexandre Samson will oversee the eventâs fashion content, which is set to feature looks from each decade since 1924, the last time the Olympics took place in Paris.
Some industry insiders worry that the Olympics will bring greater logistical pressure and cost to Haute Couture Week. Bruno Pavlovsky, Chanelâs president of fashion and head of the Fédération de la Haute Couture et de la Mode, confirmed that most, but not all, of the houses that traditionally stage shows at Couture Week have committed to showing in June.
