Calvin Klein is set to revive its runway collection, tapping The Row’s former design director and Quira founder Veronica Leoni as creative director — the latest in a series of moves intended to return the classic US brand to growth.
Leoni’s first collection for the premium label will land for Autumn 2025. The brand hasn’t had a creative director or staged a runway show since Raf Simons departed in 2018.
In a statement, owner PVH said reviving Calvin Klein’s premium “Collection” line under Leoni “marks one of the most important [in its] series of strategic steps” to revive heat around the brand.
A broader marketing push, including a thirsty ad campaign featuring actor Jeremy Allen White in nothing but a pair of Calvin’s that went viral earlier this year, is already generating buzz. But the company has long struggled to maintain momentum around the brand beyond its bread-and-butter underwear line.
Leoni will bring experience from stints at Jil Sander, Celine, Moncler and The Row, as well as her own brand Quira, for which she was named a finalist in LVMH’s prize for emerging designers last year.
Stay tuned to BoF for updates on this developing story.
