As we head into the summer, everyone will be looking to lighten and brighten their color to keep up with the sunshine. And this season, there are a variety of blonde hair color trends we’re already falling for with shades that are all about adding dimension, shine, and flattering tones. Whether you’re a natural blonde looking for a refresh or a brunette looking for a glowing finish, there’s a perfect shade out there for you. Here are some of the hottest blonde hair color trends you can expect to see in Spring/Summer 2024.
The Top Hair Color Trends for Spring/Summer 2024
Old Money Blonde:
This elegant shade is all about cool, creamy tones that exude sophistication. Think of it as the hair color of Hollywood royalty. To achieve this look, ask your stylist for a toner like Wella Professionals Blondor Creme Toner.
Sun Kissed Face-Frame:
This trend is perfect for those who want to add some brightness to the face without a full head of highlights. It involves lightening a few sections around the face to mimic the natural lightening that occurs from spending time in the sun. The great part about this trend is that it doesn’t require a ton of foils or time behind the chair and when paired with Wella Professionals Koleston Xpress, you can achieve quick, flawless results in no time.
Gray Coverage Glow Up:
Going blonde doesn’t mean you have to sacrifice gray coverage! With Wella Professionals Koleston Xpress, you can achieve a beautiful, radiant blonde that also seamlessly covers up to 100% of grays in just 10 minutes. This is a fantastic option for those who want a youthful and sophisticated blonde look without spending hours in the chair.
Illuminated Blonde:
This trend is all about creating a multi-dimensional blonde with a healthy, radiant glow. For this reason, Wella Professionals Illumina is a perfect color line to achieve this. It uses Microlight Technology and built-in Metal Purifier to create a subtle play of light and shadow, giving your hair a gorgeous, lit-from-within look.
Vanilla Blonde:
This soft, creamy blonde is perfect for those who want a natural-looking blonde that’s still flattering. It’s a great option for brunettes who want to lighten their hair without going too platinum. To achieve, perfect and elongate your tone, Wella Professionals Shinefinity (now available in a new XL (1L) size) is a must. Shinefinity is known for its beautiful shine and stunning finish with results of up to 250% shinier hair, up to 50% smoother hair** and up to 50% softer hair**. *versus untreated bleached hair. **Instrumental testing vs. our regular demi.
No matter what your blonde hair goals are, there’s a trend out there for you. With the help of a skilled stylist and the right products, you can achieve the perfect blonde hair that will make you turn heads all season long!
Enhance & Elongate Your Tone with ULTIMATE REPAIR
Whenever you lighten or color your hair, it’s imperative to upgrade your routine with extra care. Wella Professionals ULTIMATE REPAIR range is the ultimate match no matter which blonde shade you’ve gone with. Formulated with advanced technology and innovative ingredients that repair and reconstruct the hair’s fiber, and reverse damage caused by color treatments. Choose from ULTIMATE REPAIR Shampoo, Conditioner, Mask, Miracle Hair Rescue, and Protective Leave-In to perfect your blonde tone or concentrate your care with everyone’s favorite product — Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue. With the ability to to repair hair in 90 seconds* for 99% less breakage*** and 12x smoother*** hair, this leave-on luxurious treatment is quick, effective, and creates legendary shine thanks to a powerful blend of AHAs and Omega 9 to repair the hair from the inside out. *When using ULTIMATE REPAIR Miracle Hair Rescue **When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo, ***Vs. non-conditioning Shampoo.
Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals Ultimate Repair Conditioner ($25.00), Wella Professionals ULTIMATE REPAIR Mask ($35.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.
Add A Touch of Shine To Every Service With Wella Professionals Shinefinity
Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand’s fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity: *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.
- 37 Demi-Permanent Shades that are intermixable for endless color options
- Offers up to 250% shinier hair*
- Up to 50% smoother hair**
- Up to 50% softer hair**
- Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
- Tones that last up to 6 weeks
- Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
- Can be used on natural hair color, after lightening, or in addition to gray coverage services.
- Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
- Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
- Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
- 1 Shinefinity tube sold every 10 seconds in the world.
*versus untreated bleached hair
**Instrumental testing vs. our regular demi
