“Sleeping Beauties” falling asleep at iconic NYC spots

In a nod to this year’s Met Gala theme, the 38-year-old designer transformed the city that never sleeps into a runway. Gorgeous models wearing Siriano’s designs appeared to fall asleep in some of NYC’s most iconic locations, from the subway and Central Park to the Met and St. Patrick’s Cathedral.

“As a fashion designer, I was interested by the idea of intertwining this conversation with beauty and glamour, finding a way to amplify its importance on a global scale. The idea of encouraging people to prioritize self-care through such an elegant lens was truly inspiring to me. Ultimately, it became a creative opportunity aimed at not only showcasing the beauty of sleep but also encouraging a sense of empowerment in individuals to prioritize their well-being.”

“The concept of having models ”fall asleep“ at iconic New York landmarks was born out of a desire to merge the essence of the city with the glamour of Fashion’s Biggest Night.”

“Locations such as the steps of the New York Public Library and Pulitzer Plaza were chosen because they are such iconic places in New York City.With 20 unique looks to showcase, this partnership gave me a cool opportunity to dive into my design archives spanning over 15 years.”

“I love this theme of “sleeping beauties” and showcasing it in all shapes, sizes, and walks of life. Drawing inspiration from my own fantastical world, we embarked on a journey to showcase the act of going to sleep through a lens of glamour and elegance.”

About the gowns and styles worn by the models, Siriano said, “To achieve this, we opted for a color palette dominated by deep, soothing blues, evoking a sense of serenity and calmness.”

Of course, we asked the designer to tell HOLA! about his sleep routine:

“Sleep is paramount for me, especially considering the demanding nature of my work. It’s essential for my overall well-being and productivity. At the end of the day, I make a conscious effort to disconnect from the outside world and create a serene environment conducive to rest. In my bedroom, there’s no television; instead, one of my nightly rituals involves sketching out two to three designs. Sometimes they come to life and sometimes they don’t but it’s a practice I’ve done for years.”

In regards to this partnership with Unisom, he highlighted “This collaboration allowed us to intertwine the worlds of fashion and wellness in a way that resonates deeply with both the essence of the event and the pulse of the city.”