The F1 champion serves as a guest designer for the House’s new fashion-meets-sporting menswear collection, the Lifestyle Capsule.
Photography by Kenny Germe
For Dior Men’s forthcoming Lifestyle Capsule, Creative Director Kim Jones and Formula 1 world champion and House ambassador Lewis Hamilton team up to co-design a line of practical luxury. Looking to the outdoors and the essence winter sports for inspiration, the two bridge their separate worlds in a dialogue between French couture and top-of-the-game athleticism. At the intersection lies a common focus on dedication, performance, and the excellence that comes from turning dreams into reality. Working not only in Dior’s Parisian atelier, but with experts around the world in ‘global ateliers,’ the capsule builds upon the House’s classic tweeds with new African weaves, Japanese skiwear, slouchy denim, organic fabrics, and recycled textiles.
“Working with Kim and the talented team at Dior has been a dream, and I was honoured when Kim asked if I’d like to do this with him,” Lewis Hamilton shared. “Our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences. Focusing on conscious choices and pushing boundaries with each piece, while merging inspiration from my roots in Africa — drawing from their fabrics and belief in natural materials, as well as vibrant colours and powerful energy — has been so inspiring. I hope people everywhere feel good in these garments we designed so carefully.”
Explore the collection…
The Lifestyle Capsule will be available in boutiques and on dior.com from October 17, 2024.
