From Ariana Grande joining Swarovski to Fendi and Dior’s latest advertising campaigns, here’s what’s new in the world of luxury brands.
Photography by Mert Alas and Marcus Piggot for SWAROVSKI
Even in the “off seasons” for fashion houses, when buyers and guests head home from the likes of Milan Fashion Week and Paris Couture Week, the labels don’t seem to sleep. There is always an exciting fresh capsule to fuel our daydreams or an announcement to make us jump out of our seats. This week, we got some updates from Dior Mens, Swarovski, Roger Vivier, and Fendi. Lucky us!
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Dior Mens Winter 2024-2025 Campaign
Photography by Alasdair McLellan
Kim Jones’ winter collection for Dior Mens celebrates the movement of the body, a beauty that so often inspired Christian Dior himself in the early days of the House. The grace and expression of ballet is translated into the ready-to-wear pieces, with the functionality and craftsmanship required for its wearer to dance themselves. To highlight the collection, photographer Alasdair McLellan captures models in their imagined natural habitat: a ballet studio.
Swarovski x Ariana Grande
Photography by Mert Alas and Marcus Piggot for SWAROVSKI
These crystals are mine! Swarovski has announced the one and only Ariana Grande as their newest ambassador and face of the brand, and we cannot wait to see more from this partnership. A sparkling collaboration, it bridges the label’s joyful, world class crystals with the Grammy winner’s breathtaking artistry in an authentic and empowering moment. “It’s an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery and promotes values of unapologetic self-expression,” Grande shares. “I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Roger Vivier Pièce Unique
For the third collection of Roger Vivier Pièce Unique, Creative Director Gherardo Felloni unveiled 15 one-of-a-kind handbags and four jewel encrusted gilets inspired by the magic of the natural world. First presented during the Paris Couture season, the pieces are intricately crafted, highlighting the technical excellency of haute couture and the balance between delicacy and strength prevalent in the insects and creatures of the Earth. “I found inspiration in small creatures for this third Pièce Unique collection,” Gherardo Felloni shares. “The artistry of their forms, the precision of their work — they remind us that beauty lies in details. Like our Maison’s artisans, who weave stunning couture, insects create masterpieces. They are nature’s unsung heroes, pollinating fields, balancing ecosystems, and teaching us interconnectedness. At Roger Vivier, we are fortunate to have a legacy that preserves couture savoir-faire. This collection celebrates the harmony and beauty of craftsmanship, both human and natural.”
Fendi Womens Fall/Winter 2024-2025 Campaign
Photography by Steven Mesiel
More from Kim Jones! Fendi’s Artistic Director of Couture and Womenswear looked back at the House’s archives to inform the future, exploring the socio-political and cultural landscape of 1984 through a contemporary lens. Focusing on London’s subcultures of the time and their global stylistic influence, Jones merges British and Roman ethos in a blend of function and extravagance. “I was looking at 1984 in the FENDI archives,” Jones shares. “The sketches reminded me of London during that period: the Blitz Kids, the New Romantics, the adoption of workwear, aristocratic style, Japanese style… It was a point when British subcultures and styles became global and absorbed global influences. Yet still with a British elegance in ease and not giving a damn what anybody else thinks, something that chimes with Roman style.” Photographed by Steven Mesiel, the new advertising campaign stars Vittoria Ceretti, Anok Yai, Lina Zhang, and Luiza Perote in the Fall/Winter 2024-2025 collection.
