Tom Ford Beauty has just unveiled Angelina Jolie as its first-ever celebrity face, and I have to say, this is a masterstroke of a campaign. When I think of red lips, Angelina immediately springs to mind. Whether on screen or on the red carpet, she has made the colour red her own, amplifying her luscious lips and exuding confidence with every appearance. Angelina’s appointment as the brand’s new ambassador is a stroke of genius, aligning her iconic image with Tom Ford Beauty’s powerful and luxurious ethos.
The campaign, beautifully captured by famed photographers Mert Alas and Marcus Piggott, is a cinematic homage to feminine beauty and its inherent power. Launching on September 3, the campaign imagery and videos portray Angelina studying for a role, embodying a character that loves the camera as much as the camera loves her. This is not just a portrait of an actress but a depiction of a woman who commands every scene, drawing confidence from the allure of her signature lip colour: 16 Scarlet Rouge.
What makes this campaign so compelling is its belief in the transformative power of a strong lip. There is nothing more dramatic, more commanding than a bold lip colour, and Angelina Jolie is the perfect embodiment of that philosophy. Tom Ford Beauty first ventured into the lip category in 2010 with the launch of the Private Blend Lip Color Collection, setting a new standard for luxury in makeup. Now, with Angelina at the helm, the brand is ushering in a new era with its Runway Lip Color collection. This new line is more than just lipstick; it’s a luxury accessory, designed with a hydrating complex that conditions lips in sumptuous emollience and delivers rich, fade-resistant colour.
The collection will feature 18 shades, including 10 beloved classics and 8 new hues. The line also introduces Runway Lip Pencils, available in eight shades, adding another layer of sophistication to the range. The prices, ranging from $46 for the pencils to $62 for the lipsticks, reflect the luxury positioning of the brand.
This refresh marks a significant shift in Tom Ford Beauty’s approach, replacing the existing Lip Color franchise with something more innovative, more daring. And who better to embody this new direction than Angelina Jolie? She is a woman who has always embraced her power, her beauty, and her individuality. With her as the face of Tom Ford Beauty, the brand is making a bold statement about the strength and confidence that comes with wearing a strong lip.
In a beauty world often filled with fleeting trends and transient faces, Tom Ford Beauty’s decision to align with Angelina Jolie feels both timeless and modern. She is not just a movie star; she is a symbol of empowerment, a woman who has made her own rules and followed her own path. This partnership is not just about selling lipsticks; it’s about celebrating the transformative power of makeup, and how a single shade of lipstick can make you feel unstoppable. With Angelina leading the way, Tom Ford Beauty is poised to redefine luxury beauty for a new generation.
Credit: Tom Ford
FTC Disclaimer: Keep in mind that I may receive commissions when you click links and make purchases. However, this does not impact my reviews.
