Each season brings with them their own reasons for hair damage, and hair damage from heat protection and UV exposure is high during the summer months. While the temps haven’t quite caught up with the season, summer is an ideal time to start heat styling habits that can carry with you all year long. And if you’re looking for a one and done styler to protect and repair, ULTIMATE REPAIR Protective Leave-In has you covered.
It’s around the summer months when blonde color trends are at their peak. It’s also when we’re spending copious amounts of time outdoors, in the water, and out around town — which leads to more damage being done to our hair because of blonding services, UV rays, hard, salt or chlorinated water, excess heat styling and not enough hair care.
So while we may spend the winter adding hydration to combat parched strands during the cold, dry months — summer is the ideal time to dial up the heat protection and keep this habit around all year long.
Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.
Why Hair Becomes Damaged During the Summer
Everyone is Blonder
We can’t help it, whether its a true blonde or a sun-kissed highlight, as the summer months roll around everyone wants to add a touch of brightness to their tone. And no matter the level of lift and the precautions taken, anyone who colors their hair is prone to damage.
You’re Styling More
With the warmer weather, everyone is excited to get out and see each other. And whether your hair is spending more time in the sun or simply getting heat styled more often, the heat has a definite impact on the integrity of your hair. Each time you style, heat protectants are a must. They create a barrier between your hair and the heating elements to cut down on the damage that can be done. It just so happens that ULTIMATE REPAIR Protective Leave-In not only guards against heat damage, but it protects against UV damage too — making it an easy choice when it comes to protecting your hair.
There’s Less Time for Self-Care
We might hibernate during the winter months and seriously enjoy spending the night wearing a mask and binge watching Netflix, but during the warmer months, we tend to spend more time outdoors — especially when its lighter out later. Taking advantage of the extended sunlight is wonderful, but it leaves less down time for hair care. This is where the power of Miracle Hair Rescue and Protective Leave-In step in. (And if you truly want to upgrade your routine, you’ll add the Mask as well.)
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)
ULTIMATE REPAIR Miracle Hair Rescue is an essential hair repair product for everyone’s hair. With the power to work quickly — in just 90 seconds* — to deliver 99% less breakage** and 12x smoother*** hair, this product gives all the self-care you need, all while taking up less time. *When using ULTIMATE REPAIR Miracle Hair Rescue, ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.
The Takeaways:
The summer months are a great reminder to focus on hair care that repairs from the inside out, and in less time. With the power of repair from Wella Professionals ULTIMATE REPAIR, you can start healthy hair habits during the summer that can carry on throughout the entire year.
