Kevin Murphy Global Sessions Manager Massimo Morelli reflects on the Scandinavian brand’s blend of sophistication and simplicity for the SS25 collection, Working Perspective.
In the minimalist yet vibrant garden of Amaliehaven, with natural greenery and carefully constructed stonework coming to a harmonious blend of organic fluidity and something sharper, Lovechild 1979 presented their Spring/Summer 2025 collection: Working Perspective. Exploring the balance reflected in its presentation site, the workwear looks blur the line between work and life, contemplating the demands of the contemporary woman as she floats in and out of her professional and private worlds.
Looking to the work of 1960s, post-minimal sculptor Eva Hesse, the label builds off of the artist’s transformation of everyday objects, focusing on practicality over adornment. Known for turning the mundane into the magical, Hesse’s experimentation and creativity make her the perfect inspiration for Lovechild, who designs staples to be something a bit more. Tactile fabrics, from cotton poplin to sheer tencel and soft leather, are crafted in relaxing, watercolour shades of greens, blues, and creams, layered to create new silhouettes and give the illusion of blending hues. The details are ripe, with knots and ropes reminiscent of Hesse’s work. Seemingly effortless, the looks match sophistication with simplicity — though heading backstage, it’s clear how much goes into attaining such air of ease.
When it came to beauty, practicality was also the guiding principle for Kevin Murphy’s Global Sessions Manager, Massimo Morelli, as he crafted the perfect look for a businesswoman stepping out into her day. Minimalist yet sculptural, natural waves were subtly controlled through styling, with the front pieces tucked behind the ears to keep them from falling into the face—nothing more relatable than that. Textures were enhanced with the help of curling tools and Kevin Murphy’s iconic line of leave-in lotions and potions to create an extra layer of movement, resulting in a shiny, borderline greasy, lived-in look. On the eyes, a terracotta-toned eyeshadow covered the lids and inner corners, adding depth to the model’s gaze on the runway. In true Scandinavian style, an impeccable and translucent complexion completed the look.
Take a look…
Photography
Elin Nylund for Kevin Murphy