John F Kennedy

Throughout history, several men have come to epitomise the essence of the Old Money style.

These icons have left an indelible mark on the fashion world, setting the standard for timeless elegance and sophistication.

Let’s take a closer look at some of the most influential Old Money style icons and the key elements that defined their signature looks.

Style Icon Signature Look
John F. Kennedy Navy suits, oxford shirts, slim ties, wayfarers
Cary Grant Tailored suits, white shirts, pocket squares, black leather shoes
Paul Newman Oxford shirts, chinos, leather jackets, boots
Ralph Lauren Polo shirts, cable-knit sweaters, tailored blazers, chinos
Steve McQueen Tailored trousers, button-down shirts, motorcycle jackets, aviator sunglasses
The Duke of Windsor Double-breasted suits, patterned ties, pocket squares, spectator shoes
Gianni Agnelli Italian-tailored suits, spread-collar shirts, silk ties, leather loafers
Clark Gable Double-breasted suits, white shirts, pocket squares, cufflinks
The Kennedy Brothers Tailored suits, oxford shirts, classic accessories, loafers
John D. Rockefeller Jr. Dark suits, white shirts, subtle accessories, classic footwear

John F. Kennedy

Former U.S. President John F. Kennedy is perhaps one of the most recognisable Old Money style icons.

His Preppy, All-American look was characterised by tailored suits, often in navy or grey, paired with crisp white shirts and slim ties.

Kennedy’s style perfectly blends East Coast sophistication and youthful charm, making him a sartorial role model for generations of men.

  • Signature look: Tailored Navy suits, oxford shirts, preppy ties, wayfarers

Cary Grant

Cary Grant Old Money style
Cary Grant’s Old Money style

Hollywood legend Cary Grant’s impeccable style made him an enduring fashion icon.

Known for his debonair charm and classic good looks, Grant’s Old Money wardrobe was a masterclass in understated elegance.

Grant sported well-fitted suits in various colours, from traditional navy and grey to more daring shades like burgundy and green.

His attention to detail, from the cut of his suits to the polish of his shoes, set him apart as a true style icon.

  • Signature look: Tailored suits, impeccable white shirts, pocket squares, black leather shoes

Paul Newman

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Actor Paul Newman’s style perfectly blended rugged masculinity and old-money refinement.

Newman effortlessly combined classic pieces like oxford shirts and chino trousers with casual leather jackets and boots.

Newman’s style was a testament to the power of simplicity, proving that a few well-chosen pieces can create a timeless, iconic look.

  • Signature look: Oxford shirts, chinos, leather jackets, boots

Ralph Lauren

Ralph Lauren Old Money style

Fashion designer Ralph Lauren has built an empire on the concept of Old Money style.

Lauren’s designs draw inspiration from the lifestyle of the American Preppies and their classic Ivy League style, featuring timeless pieces like cable-knit sweaters, tailored blazers, and polo shirts.

Lauren’s designs have become synonymous with the Old Money look, making him a modern-day style icon in his own right.

  • Signature look: Polo shirts, cable-knit sweaters, tailored Preppy blazers, chinos

Steve McQueen

Steve McQueen Old Money style

Actor Steve McQueen’s style perfectly balanced refinement and rebellious cool.

McQueen paired classic pieces like tailored trousers and button-down shirts with rugged elements like motorcycle jackets and aviator sunglasses.

McQueen’s effortless style and devil-may-care attitude made him an icon for generations of men.

  • Signature look: Tailored trousers, button-down shirts, motorcycle jackets, aviator sunglasses

The Duke of Windsor

Old Money Style Post WW2 Edward VIII Duke of Windsor and King George VI
Edward VIII Duke of Windsor and King George VI in 1940s

The Duke of Windsor, formerly King Edward VIII, was a true Old Money style icon.

Known for his impeccable taste and innovative approach to fashion, the royal popularised trends like the Windsor knot and the use of bold patterns in menswear.

The Duke’s style perfectly blended aristocratic elegance and daring individuality.

Gianni Agnelli

Gianni Agnelli Style

Italian industrialist Gianni Agnelli was a true embodiment of the Old Money style.

Known for impeccable tailoring and unique personal touches, Agnelli’s style was a perfect blend of Italian sprezzatura and classic refinement.

The industrialist wore his watch over his shirt cuff and left his tie slightly askew, adding a nonchalant charm to his otherwise polished looks.

  • Signature look: Italian-tailored suits, spread-collar shirts, silk ties, leather loafers, and sprezzatura – a unique personal touch

Clark Gable

Clark Gable Old Money style

Hollywood legend Clark Gable’s style was a perfect example of old-money elegance.

Known for his dashing good looks and debonair charm, Gable often sported well-fitted suits, crisp white shirts, and classic accessories like pocket squares and cufflinks.

Gable’s style was a testament to the power of timeless simplicity and effortless sophistication.

  • Signature look: Double-breasted suits, white shirts, pocket squares, cufflinks

The Kennedy Brothers

The Kennedy Brothers Old Money style

In addition to John F. Kennedy, his brothers Robert and Edward were known for their impeccable old-money style.

The Kennedy brothers often sported classic preppy looks, featuring tailored suits, oxford shirts, and timeless accessories like watches and cufflinks.

Their style was a perfect blend of East Coast refinement and All-American charm.

  • Signature look: Tailored suits, oxford shirts, classic Preppy ties and belts, penny loafers

John D. Rockefeller Jr.

John D. Rockefeller Jr. Old Money style

Industrialist and philanthropist John D. Rockefeller Jr. was a true Old Money style icon.

Known for a conservative and traditional approach to fashion, Rockefeller sported dark, well-fitted suits, paired with crisp white shirts and subtle accessories.

Rockefeller’s style was a testament to the power of understated elegance and the importance of quality craftsmanship.

Dress Like Old Money Style Icons

By studying these iconic figures and understanding the key elements of their styles, you can draw inspiration and incorporate timeless pieces into your capsule wardrobe.

Remember, the essence of old money style lies in the quality of the garments, the attention to detail, and the effortless confidence with which they are worn.

Need help to embody the timeless elegance of old money icons?

The VOU’s expert styling packages are designed specifically to help you take the first step towards becoming a modern gentleman with an Old Money twist.

With over twenty years of front-row fashion and styling events, collabs with haute-couture houses, and a PhD in Luxury Fashion, Laurenti is an expert in crafting personalized looks that depict old-money sophistication.

With years of expertise in high-end fashion collabs and a PhD in Sustainable Fashion, Ru specializes in curating eco-luxe wardrobes for the modern gentleman seeking understated refinement.

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