While summer is usually the time to lighten up, Fall is always the time to deepen your shade — meaning it’s brunette season! From toning down highlights, adding new details, or simply refreshing your shade with a root touch up or glaze, these are our favorite tones to transition into one of the coziest seasons of the year.
How To Get Your Best Brunette
From working with your base shade to creating a brunette tone from scratch, there are a variety of great (and even quick options) to formulate the perfect brunette.
Permanent Hair Color
If you’re looking for gray coverage, gray blending, lifting or long-lasting tones — Wella Professionals Koleston Perfect and Koleston Xpress are the ideal options. Koleston Perfect delivers up to 100% gray coverage, can lift up to 5 levels and is formulated with ME+ dye technology and Metal Purifier to help prevent hair damage caused by metals. In addition to this, Koleston Xpress is another gorgeous non-progressive permanent hair color option that develops in just 10 minutes for quick and reliable results.
Demi-Permanent Hair Color
If you’re looking for vibrant color with less commitment, Wella Professionals Color Touch is your go-to. Ammonia-free and featuring color-reflecting technology, you can create dimensional results with high shine and up to 70% gray coverage with Color Touch Plus. Plus with 90+ shades and results that last up to 24 shampoos, it will give you the ability to transition or extend your brunette as long as you like.
Demi-Permanent Glaze
With zero lift and zero damage, Wella Professionals Shinefinity is the go-to glaze service for shine you can feel. With a clean formula, free of ammonia, silicones, alcohols, direct dyes, and animal-derived ingredients. It is the ideal range to add a sheer finish and refresh previously colored or highlighted hair with natural-looking tones, and can also be used on virgin hair to add incredible shine.
The Top Brunette Color Trends of 2024
Brown Sugar Brunette
With a little lift and a whole lot of shine, Brown Sugar Brunette is the answer to adding a lit-from-within glow to your brown shades this season. While each formulation will be catered to your client, the foundation can be created by utilizing Koleston Perfect, Illumina Color, and Blondorplex. Then to perfect and extend tone, Color Touch can be used to create the root melt and all over glossy finish.
Chocolate Brunette
Sometimes all you need to do is add shine and a hint of color. Chocolate brunette shades champion cool finishes this season. Instead of creating the look from scratch, simply add a Shinefinity Glaze to your client’s previously highlighted hair for a quick finish. Between a root melt and an all-over glaze, you can transform your clients hair quickly with up to 250% shinier hair*, up to 50% smoother hair**, and up to 50% softer hair***. *versus untreated bleached hair **Instrumental testing vs. our regular demi.
Expensive Brunette
This brunette trend isn’t going anywhere and as we head into Fall 2024, we’re doubling down on it’s impact. With rich tones and just enough dimension to create highs and lows, the real must-have for any expensive brunette is a healthy finish. Once you achieve the tone, the real star of the show will be Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue.
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).
This is because Miracle Hair Rescue works in just 90 seconds* to deliver 99% less breakage** and 12x smoother hair*** results. And while it can be paired with any tone to deliver healthy shine and repair, it is a must-have for any Expensive Brunette looking for an effortlessly luxurious finish. *When using ULTIMATE REPAIR Miracle Hair Rescue, **When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.
Golden Bronde
Whether you’re on the lighter side of brunette or are looking for a beautiful way to hold onto your summer color this fall, this Golden Bronde is it. With a seamless blend and tones that give off the most natural, high shine finish, we’re sure all blonde and brunettes will be saving this to their Fall inspiration board. Plus, with the ability to creating with Color Touch, it offers reliable color with low-commitment, meaning it can be as low-key as you are.
