FRIDAY 11:08 AM SEPTEMBER 20, 2024 MILAN
Our editors stop in at the Loro Piana SS25 presentation at Palazzo Belgioioso to preview the brand’s latest in fabric innovations and fabulous hats.
———
“You’re telling me this fabric is made from banana leaves? It feels like a million bucks. We’re biohacking. We’re innovating.”
———
“Okay this suede… I don’t think I’ve ever felt anything softer.”
———
“Kooky hats are back. A big part of Capote v. the Swans was about hats going out of style, society is changing forever. But at Loro Piana, hats are timeless.”
———
“This is the look. Head-to-toe cashmere and a couture take on a beanie for warmth. This is a first class ticket to cozy town.”
———
“This is how the magic gets made. Organic fibers, baby. This what my hair looks and feels like when I don’t use blue shampoo.”
———
“Martinis on everything. It’s a lifestyle and we’re ready to live it.”
———
“Look at the details, dahling. She’s red hot.”
