SirDavis American Whisky’s grand launch at the iconic Hôtel Plaza Athénée was the talk of Paris, blending luxury, culture, and star power in one remarkable evening. With Beyoncé Knowles at the helm, in partnership with Moët Hennessy, this was no ordinary brand unveiling. The event drew an enviable guest list, including Jay-Z, Kelly Rowland, Lori Harvey, Coco Rocha, and Alton Mason, along with members of the Arnault family. Of course, all eyes were on the Queen Bey herself, and her A-list circle, each bringing their unique fashion flair to the soirée.
Golden Goddess
As the founder and face of SirDavis, Beyonce Knowles delivered the night’s most iconic fashion moment. Channeling Marilyn Monroe with a chic shorter blonde hairstyle, Beyonce’s custom Gucci dress was a dazzling spectacle. Gold sequins caught the dim lights of the Hôtel Plaza Athénée, making her look every inch the superstar she is. The deep V-cut was bold while pushing the envelope with a sultry edge.
Her accessories further elevated the ensemble—most notably a crystallized version of the SirDavis whisky bottle that served as a thematic, luxurious statement piece. Pairing the look with Jimmy Choo Max platforms only cemented Beyoncé’s status as the golden goddess, and it was her night to shine.
Sculptural Drama
Coco Rocha is the kind of supermodel who never shies away from fashion drama, and her look at the SirDavis launch was no exception. Wearing Stéphane Rolland Fall 2024 Haute Couture, Coco looked like a living sculpture. The ensemble—a cut-out sweater dress with a sculptural black sequined skirt—captured the very essence of haute couture. The skirt’s dramatic lines and shimmering details gave her a commanding presence, while the cut-out added a layer of effortless cool.
Coco’s look was a masterclass in how to balance artistic fashion with wearable elegance, proving once again that she knows how to make a statement – even if you believe that she is always trying too hard. It was edgy, distinctive, and the kind of fashion risk that pays off spectacularly.
Bold Beauty
Kelly Rowland knows how to command attention, and her Gaurav Gupta Spring 2024 Couture look did just that. Dressed in a gold metal cast breastplate adorned with intertwining snakes and birds, she took the gold memo to a whole new level. The sculptural breastplate was both futuristic and opulent—an armour of artistry.
However, there’s no denying that the fit posed a slight problem. Kelly’s “cups runneth over,” a small misstep in an otherwise bold and high-fashion look. Still, her daring choice left an impression, and the intricacy of the breastplate was a work of art.
Vintage Modern Chic in Mugler
Lori Harvey, who has been keeping a low profile, made a fashion-forward comeback with her choice of vintage Mugler. The blazer, featuring contrasting white details, gave her a striking silhouette that felt simultaneously nostalgic and of-the-moment. Lori’s love for vintage was on full display, proving once again why she’s one-of-one when it comes to her style.
The throwback vibes didn’t end there—her Wardrobe.NYC stirrup leggings brought an ‘80s flair that was somehow made fresh and modern with Lori’s effortless styling. A Dior Himalayan croc mini Lady Dior bag and white Louboutin pumps completed the look, adding a touch of luxury that fit perfectly with the occasion.
Credit: Kevin Mazur/WireImage for Parkwood
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