JNCO unveils a return to the roots of streetwear with newest collection.
All photographs by Nicolas Solano.
JNCO is back, and it’s more than just a comeback—it’s a celebration of everything that made the brand a symbol of ‘90s youth culture. Known for its exaggerated wide-leg silhouettes and rebellious aesthetic, JNCO made a mark in the ‘90s by becoming a defining part of streetwear history. Their distinctive 23-inch leg openings, a hallmark of the Tribals Collection, were an essential part of the era’s fashion identity. Fast forward to 2024, and the brand is reviving those signature styles with a fresh twist—bringing a piece of cultural history back to the modern fashion scene.
The Tribals Collection is a tribute to the legacy of JNCO, honoring its roots while infusing today’s craftsmanship and trend-forward details. At the heart of this revival is creative visionary Camilla Revah, who brings a fresh perspective to JNCO while staying true to the spirit of the brand’s original designs. Her role has been pivotal in ensuring that the revival of this iconic collection not only speaks to long-time fans but also introduces JNCO’s fearless spirit to a new generation.
In the ’90s, JNCO wasn’t just a pair of jeans; it was a movement—a symbol of individuality, rebellion, and freedom of expression. The Tribals Collection captures that energy with styles like the Majestik, Karatz, Gambler, and High Roller, each featuring bold embroidery, unique pocket shapes, and premium hardware. The intricate metallic threadwork, contrast stitching, and graphic elements pay homage to JNCO’s classic symbols while nodding to the brand’s tribal inspirations, creating a design that feels both nostalgic and entirely modern.
Each piece in the Tribals Collection is a tribute to the past, a statement of individuality, and an invitation for fans to continue the journey with JNCO.
View the collection…
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