GUESS presents the world’s first high-altitude fashion show at Glacier 3000, celebrating the launch of its Winter Ski Capsule collection and the second edition of the GUESS Winter Project.
Heading to the slopes for the holidays? So is GUESS. To mark the launch of their new Winter Ski Capsule collection and the second edition of the GUESS Winter Project, the brand ascended to high altitudes, kicking off the season in spectacular style and showcasing the brand’s fashion-meets-lifestyle range in some of the European Alps’ most prestigious winter destinations. But this isn’t your typical après-ski experience — GUESS debuted its new Winter Ski Capsule at the recently relaunched Glacier 3000, nestled amidst some of the region’s most renowned peaks, at an exhilarating 3,000 meters above sea level.
This event makes GUESS the first-ever brand to host a fashion show in such a unique, high-altitude location. Picture over 20 models gliding along the legendary Peak Walk in a mix of high-performance skiwear, accessories, and a curated selection of Fall/Winter statement faux fur pieces and outerwear — all injected with a sprinkle of signature GUESS glamour. “We are incredibly excited to return to the Alps with the GUESS Winter Project,” said Paul Marciano, GUESS?, Inc. Co-founder and Chief Creative Officer. “The success of last year’s project inspired us to continue this momentum. A real first in the industry, the fashion show at Glacier 3000 was an incredible feat and provided a fantastic setting for promoting the new ski capsule.”
