Bang Chan Named As Fendi’s Newest Ambassador

Today, Fendi officially announced Bang Chan, leader of the global K-pop sensation Stray Kids, as their newest brand ambassador—and honestly, this pairing feels like destiny.

Christopher Chahn Bahng, known to fans as Bang Chan, isn’t just a musical powerhouse. He’s a singer, rapper, composer, producer, and all-around creative force who’s been leading Stray Kids to global fame since 2018. But beyond his musical achievements, Bang Chan has earned a reputation as a style icon, seamlessly blending bold choices with a grounded sense of individuality that makes him perfect for a brand like Fendi.

This partnership has been brewing since Bang Chan’s front-row debut at the Fendi Men’s Spring/Summer 2025 show in Milan last June. I was lucky enough to be there and let me tell you—the energy was electric. His fans – who were camped outside – practically stole the show, their adoration proving that Bang Chan isn’t just a star; he’s a phenomenon.

Since that moment, Bang Chan has incorporated Fendi regularly. Whether on the Stray Kids world tour or lighting up stages at festivals like I-Days Milano and BST Hyde Park, he’s made the brand’s aesthetic his own.

This collaboration promises to be more than just a brand ambassador role; it’s a merging of worlds. With Bang Chan’s charisma and creative vision paired with Fendi’s designs, I expect intriguing moments. Watch this space.

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