Though hard to predict even in the best of times, the fashion industry is in for a particularly tumultuous and uncertain 2025. A long-expected spending slowdown has arrived, while geopolitical tensions remain high. Regional differences, which came into focus in 2024, will become even starker in the coming year.
While 2025 is therefore likely to be a time of reckoning for many brands, there is still opportunity to be found for those that are quick to adapt and find innovative ways to differentiate themselves.
What will be the single biggest opportunity for the fashion industry in 2025? Join BoF founder and chief executive Imran Amed and McKinsey & Company’s senior partner Gemma D’Auria for The State of Fashion 2025 Masterclass on Wednesday, January 15 at 17:00 GMT / 12:00 EST as they unpack key findings from the ninth annual State of Fashion report and outline opportunities and challenges for the year ahead.
