Get the look:  Everyone and their mum wants Kendrick’s jeans

Kendrick Lamar quite literally swept the floor at last night’s Super Bowl halftime show, turning a simple pair of jeans into a cultural moment. Turns out, American football isn’t just about touchdowns and Taylor Swift—here’s where to find the jeans that stole yesterday’s spotlight.  

Photo by Cindy Ord/Getty Images

Whilst Usher was busy skating his way into halftime show history, Kendrick Lamar comfortably donned an oddly captivating pair of denim. In a world where celebrity Super Bowl fashion is usually a battle of bedazzled jerseys and custom leather, Lamar’s choice was a quiet flex—proof that sometimes, the best style statements are the ones that barely try at all. With normcore creeping back onto the runway and oversized proportions dominating menswear, Lamar’s generously flared jeans—and that iconic custom Martine Rose jacket—are less a throwback and more a calculated play on modern silhouettes. This homage to old-school streetwear rekindles the “too cool to care” energy of early 2000s hip-hop, bringing it back into the spotlight.  

Styled by Taylor McNeill, this pair of light-wash bootcut Celine jeans sent the internet into hysterics before Drake could drop his first tear. Between TikTok dissecting the physics of his trousers-to-body ratio and Twitter threads declaring him the new patron saint of Y2K fashion, the good news is that translating a viral halftime fit to real life has never been easier. So here’s a list of options to add to cart now…  

Get the look:  Everyone and their mum wants Kendrick’s jeans
Photo by Cindy Ord/Getty Images

Get the look:

We The Free Eden High Slouchy Jeans, £140, Free People UK

Get the look:  Everyone and their mum wants Kendrick’s jeans

Alina High Waisted Jean In Light Summer Wash, £390, Victoria Beckham

Get the look:  Everyone and their mum wants Kendrick’s jeans

The Doozy high-rise flared recycled jeans, £315, Mother

Get the look:  Everyone and their mum wants Kendrick’s jeans

FLARE LOW WAIST FLARED SKINNY JEANS, £35, Cheap Monday

Get the look:  Everyone and their mum wants Kendrick’s jeans

Flared Jeans, £400, Robert Cavalli

Get the look:  Everyone and their mum wants Kendrick’s jeans

Words — Isabella Ardeman


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