Louis Vuitton is going for gold, as the French Maison follows LVMH to become an Official title Partner of the F1 Louis Vuitton Australian Grand Prix 2025.
As the motorsport celebrates its 75th anniversary in 2025, Louis Vuitton is certainly shifting into high gear, as it is following suit with LVMH – the luxury fashion house has announced a ten-year partnership with the motorsport. Becoming a key influence for the race destinations, Louis Vuitton will also scatter its LV branding amongst the Grand Prix ceremonies and podium celebrations. Bridging the gap between the two universes of sport and fashion, where innovation and teamwork collide, the French label will be getting its hands dirty in creating the historical trophy trunks for the occasion. A prominent tradition in the house’s history, each trunk has been handcrafted by Louis Vuitton’s artisans in Asnieres. The new iteration of Trophy Trunks for 2025 are stamped with the iconic V logo, sitting proudly against Louis Vuitton’s classic brown background.
Set to kick off March 14, the next formula 1 Grand Prix will commence in Melbourne Australia, where Louis Vuitton will entwine its legacy in fashion within the motorsports’ racing traditions. Victory Travels in Louis Vuitton – its tagline is fuelled and set to integrate itself in the race’s opening ceremony and podium.
“I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft and precision”, says Pietro Beccari, CEO and chairman for Louis Vuitton.
Words — Freya Goodchild-Bridge
