A flurry of new campaigns, whispers of winter trends, and a certain pop star’s sparkling collaboration have caught our attention. The industry is buzzing — and these are the fashion headlines you might’ve missed this week.
Between award season, fresh campaigns, and the first glimpse of Autumn/Winter collections setting the tone for 2025, the fashion calendar is in full swing. As the industry shakes off its post-holiday lull, it’s time to settle into a fashion roundup. News overload? We feel you. Here’s a curated list to keep you up to speed.
SKIMS Gets Flirty for Valentine’s Day
Cupid’s arrow has struck, and it’s landed squarely on SKIMS. Spanx’s infinitely cooler younger sibling has just unleashed a Valentine’s Day collection. Kim K herself has hand-picked her faves, think romance meets ridiculously comfy: underwear, sleepwear, lingerie, dresses – the whole shebang. SKIMS has you covered in heart-shaped cutouts, delicate lace, and fabrics softer than clouds, aiming to make everyone feel confident and comfortable in their own skin. The campaign stars K-pop icon Rosé, who serves major heartbreaker vibes, donning the SKIMS Sleep Cami Set.
LIVE BASE Turns 20 and Celebrates with a Triple Collab Collection Release
Courtesy of Live Base
20 years strong! London’s Live Base celebrates this January with a bang: a triple collab with Verdy, Needles, and 786. Standing at the forefront of hip-hop culture, bridging music and lifestyle globally, Live Base celebrates their birthday with an exclusive family & friends collection co-produced with renowned creatives from Japan, the USA, and Germany. The collection consists of a t-shirt partnership with Tokyo-based creative Verdy, a tracksuit designed by Japanese streetwear label Needles, and, to complete the collection, a one-of-a-kind custom pair of Cartier eyewear – co-produced with Joel Bruck.
A true love letter to hip-hop culture, the collection spotlights the very talents etched in Live Base’s DNA, featuring Central Cee, A-Boogie, Ty Dolla $ign, and others. To celebrate the occasion, Live Base hosted a dinner at the iconic Laperouse during Paris Fashion Week, bringing music, art, and fashion together.
Chloë Sevigny Stars in the Jimmy Choo Spring 2025 Campaign
Courtesy of Jimmy Choo
Chloë Sevigny? Jimmy Choo? Hyper Glamour? Consider our early 2000s dreams officially fulfilled. The actress, icon, and all-around cool girl fronts Jimmy Choo’s Spring 2025 Hyper Glamour campaign, and it’s pure Y2K bliss. Conceived by Petronio Associates, the campaign captures the attitude and playful energy of the era, embodied perfectly by Sevigny. The campaign consists of striking visuals and films with minimal sets, bold colours, and a focus on the hero pieces: shoes, bags, and eyewear. Sevigny, known for her groundbreaking roles, brings her signature charisma and effortless style to the campaign. “To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look,” she says. Consider us impressed.
Converse Celebrates the Chuck Taylor & Heritage in Sport
The Converse Chuck Taylor: a century of iconic status, and still as relevant as ever. Born on the basketball court in 1917, these kicks have transcended sport and infiltrated every corner of culture. From punk rockers to grunge kids, skaters to fashionistas, the Chuck Taylor’s simple, classic design has made it a blank canvas for self-expression. Converse’s new campaign celebrates the silhouette’s heritage in sport, whether you’re hitting the court, stage, or just streets.
Shot in the vibrant streets of Paris, it features a street-cast crew of skaters, basketball players, dancers, weightlifters, and boxers – all united by their love for the Chuck. It’s a testament to the shoe’s versatility and enduring appeal, proving that the Chuck Taylor isn’t just a sneaker; it’s a symbol of individuality, creativity, and the “stay-ready” spirit. Consider it the ultimate footwear flex.
Ariana Grande x Swarovski Capsule Collection Unveiled at Harrods
A dazzling duet of Ariana Grande and Swarovski. The pop icon and Swarovski’s creative director, Giovanna Engelbert, have conjured up a capsule collection that’s pure sparkle and shine. Masters of Light since 1895, Swarovski unveils its new 16-piece collection inspired by the love of music, reflected in musical notes and hearts. Old Hollywood glamour with a modern twist, and Ariana’s radiant spirit shines through every piece. From whimsical tiaras to showstopping pendants, this collection is all about self-expression and embracing your inner star, resulting in a timelessly elegant and ultra-glamorous look. The sparkle doesn’t stop there, the Ariana Grande x Swarovski collection launched at a joyful pink pop-up at Harrods. Featuring campaign visuals by Mert and Marcus, the experience displayed pink popcorn machines, along with Hollywood set chairs, and crystals galore.
Words — Isabella Ardeman
