A new wave ripples through the Maison of Piaget, as the Swiss watchmaker announces the launch of an entirely new collection: the Sixtie watch.
Every once in a while, something magical happens in the watch industry – something that goes beyond the fanfare of a new ambassador, updated references fit for modern wrists, or new colourways. A total rebirth that brings change. A new wave ripples through the Maison of Piaget, as the Swiss watchmaker announces the launch of an entirely new collection: the Sixtie watch.
Think of it like this. Each year on the catwalk, we see fresh concepts decorate the runways, as fashion houses continue the evolution of their vision. But the launch of an entirely new watch collection is so much more than that—a feat only possible through years of dedication and mastery by artisans who begin, carte blanche, to craft something from scratch.
This novel era manifests in a uniquely shaped watch – a mood that has had a hold over the industry for the past few years now, as collectors seek to diversify from the norm of circles and squares on the wrist. The shape-shifting metamorphosis reveals a trapeze watch—somewhere between an oval and a circle – underscored with a perpendicular edge. Redefining the contours of a watch aligns with Piaget’s manifesto: “Do what has never been done before.” And you’ll see just that.
Those with a penchant for Piaget will know that the trapeze shape has long permeated the language of the Maison, dating back to the 1960s – an era of decadence and flamboyance, where Piaget’s signature avant-garde designs came to life through sautoir watches that hung from the neck. As for the Sixtie, the trapeze shape enters a new age, reimagined for the wrist.
Pushing the boundaries of what a timekeeping device can be, it sits like a talisman, paying homage to this golden age while recontextualising its foundations for modern enthusiasts. A feat in gold, it straddles the universes of watchmaking and jewellery in elegant unison. So, whether you decide to stack it or go solo, it rests on your arm with its own feather-light freedom.
Sixtie in name – a plain nod to the origins of such decadence – begs the question: what’s in a name? For this new launch is more than just a watch. It is an object imbued with the charisma of the past, ready to accompany you into the future.
Content shared from www.wonderlandmagazine.com.
