London fashion is a weird mix of effort and effortlessness. People somehow always look put together, but never in a way that seems forced. You don’t want to be the person who’s clearly overdressed for a casual café or freezing in the wrong shoes because you thought the weather would cooperate. London’s style isn’t too too rigid with the rules, but there are fits that just make more sense. So, whether you’re grabbing coffee, going on a random walk, or planning for a chic dinner, here’s what will actually work for you, while making you stand out (in a good way).
Coffee Run: Not Too Done, But Not Sloppy Either
Londoners don’t really do the whole “I just threw this on” thing unless they actually did—but even then, they somehow still look good. If you’re running out for a coffee, aim for casual but intentional.
Basic but works every time: Straight-leg jeans, a decent sweater, ankle boots or trainers that aren’t falling apart. If it’s cold, throw on a trench or a wool coat—never a hoodie unless you’re going full streetwear.
If you want to look like you belong in East London: Oversized blazer, relaxed trousers, clean white trainers, a tote bag that makes it seem like you have a personality. Maybe add tiny sunglasses, even if it’s raining.
Extra tip: Coffee spots in London are full of people pretending to be deep in thought about a book they’ll never finish. You don’t have to play along, but you might as well dress like you’ve got things to do.
Brunch: Either Effortless or Very Much a Look
Brunch in London is either a chill, last-minute plan or an all-out Instagram event. No in-between.
Casual, like you didn’t plan for this but still look good: Jeans or a midi skirt, a simple top, ankle boots, and maybe a trench.
Full “I woke up early for this” mode: Flowy dress, maybe some cool knee-high boots, oversized sunglasses (yes, even inside), and a structured bag that says “I have my life together” even if you don’t.
Extra tip: Some brunch places have stupidly long wait times. Whatever you wear, make sure it’s comfortable enough for a long day out. London involves more standing and walking than you think.
Walking Around: Comfortable, but Still Put-Together
London forces you to walk everywhere. And no, you can’t trust the weather, ever. The wrong outfit means being too cold, too hot, or drenched in rain you didn’t expect.
Safe choice: Straight-leg jeans, a fitted sweater, a long coat, and comfortable trainers or boots.
For warmer days: Midi dress, white trainers, maybe a crossbody bag so you don’t have to carry anything.
For when the weather has mood swings: Layer up—T-shirt, sweater, coat, scarf. You can always take things off if the sun decides to show up for once.
Extra tip: If you don’t check the forecast before leaving, just assume you’ll need an umbrella.
Hiking (Yes, Londoners Do This Sometimes)
London’s got plenty of parks: Hampstead Heath, Richmond, and even some areas just outside of the city where it’s more like “actual nature”. Either way, you don’t want to look like you’re all geared up, but you do want to wear something practical. Matching the energy, simple as that.
So, what’s the go-to? Leggings or cargo pants, a cute sweatshirt or fitted long-sleeve top, and solid trainers. You can even go the extra mile with hiking boots, but let’s be real, you won’t really need them.
If you’re going for a more put-together look: Well-fitted jeans, a warm knit, lace-up boots, and a beanie that makes you look effortlessly cool instead of just cold.
Extra tip: If there’s even a slight chance of ending up at a pub after, dress accordingly. No one wants to be the one in full hiking gear at the bar.
Dinner in London: Get It Right Without Overthinking It
Dinner can mean a quick bite somewhere casual or a full-on fancy situation. Either way, you don’t want to be the one who dressed totally wrong.
Casual dinner: Dark jeans, a sleek top, ankle boots. Simple, but looks good.
Slightly fancier: Midi dress with boots, a monochrome outfit with nice tailoring, a silk top with fitted trousers.
All-out fancy: Fitted dress, sleek jumpsuit, maybe some statement jewelry. London’s high-end places are more “quietly stylish” than “look at me,” so don’t go overboard.
Extra tip: Even expensive restaurants don’t require ballgowns. You’ll stand out for the wrong reasons if you go too formal.
A Night Out (Without Overdressing or Freezing to Death)
London’s nightlife is all over the place, so what you wear depends entirely on where you’re going. You’ll want to check the Cirque Le Soir dress code guide to know that different places have different unspoken rules.)
For a casual night out, you will never need to wear anything more than well-fitted jeans – never skinny jeans, an elegant top, and ankle boots or designer trainers. You’ll look good enough to stand out, but you won’t feel like you’ve overdone it.
Cocktail bars or rooftop vibes: Midi dress with knee-high boots, an all-black tailored outfit, a sleek jumpsuit. Gold jewelry helps.
Something stylish but playful: Mini dress with a cool jacket, leather trousers with an interesting top, or a matching set with fun details. The kind of outfit that looks thought-out without trying too hard.
Extra tip: Stick to comfortable shoes—nights out in London always involve more walking than expected.
What to avoid Wearing in London (If You Want to Blend In)
No one’s saying you have to follow some strict rulebook, but there are definitely a few things that instantly mark you as someone who doesn’t know the city.
Super bright tourist gear. Londoners like neutrals. Anything that looks like highlighter yellow or neon orange will make you stand out—and not in a good way.
Flip-flops, unless you’re literally in a park. The streets are not made for flimsy footwear.
Anything too try-hard. London style is cool because it looks effortless. The moment it looks like you spent six hours picking out an outfit, you’ve lost the plot.
Not dressing for the weather. Cold means cold. Rain means rain. Act accordingly.
London style is basically a mix of practicality and looking like you didn’t overthink it—even if you did. Keep it simple, dress for the occasion, and if all else fails, just wear a long coat. It makes everything look intentional.
Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
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