Image courtesy of hypebeast.com
It appears that the Council of Fashion Designer of America (CFDA) has a new chairman. Since Tom Ford stopped down from his post, the CFDA has been looking for a replacement. Tom Ford completed his three-year term on May 1, 2022, and rumors started spreading over the summer that Ford would be replaced by Thom Browne. CFDA Chief Executive Officer Steven Kolb has been serving as the interim chairman until Browne assumes his duties in the beginning of January 2023.
“I am very excited about taking on the chairmanship of the CFDA …,” said Browne. “I feel a huge responsibility in working with Steven and the CFDA team to carry on the positive and important work of Tom, Diane, and Stan. I also feel that it is important to give back to an industry that has supported me so well over the last 20 years. I am so proud to be an American designer … there is so much happening in American design today that the world needs to really see and recognize and truly appreciate.”
Thom Brown launched his namesake brand in 2003, expanding his menswear brand to include accessories, womenswear, footwear, and fragrances. He has been a member of the CFDA since 2005. Browne has also won the prestigious CFDA Menswear Designer of the Year Award in 2006, 2023, and 2016.
“Thom understands the steps that are required to build an American fashion business that is both successful and highly respected by the global fashion community,” said Kolb. “Our members, at every level of the CFDA, and the organization as a whole will benefit immensely from his thoughts, ideas and experience, and I’m looking forward to our work together.”
Image courtesy of angelvancouver.com
Desigual goes into action
It’s one thing to talk about your commitment to sustainability, and its other thing to do something about it. Talk is cheap for Barcelona-based apparel brand Desigual, as the brand continues to actively seek to reduce carbon emissions.
Desigual has committed to reduce carbon emissions by 2026. To accomplish this goal, Desigual is partnering with the Science Based Targets initiative, supported by the Carbon Disclosure Project (CDP), the United Nations Global Compact, the World Resources Institute (WRI) and the World Wide Fund for Nature (WWF), whose main purpose is to limit global warming levels in line with the Paris agreement.
“Reducing emissions is the perfect example of how all of Desigual’s department work together and is one of Desigual’s specific objectives as part of the climate commitment component of our sustainability and CSR plan,” explained Clara Delmuns, Desigual’s product manager, as reported in fashionnetwork.com. “We are aiming for a business model that minimizes the environmental impact of our business and this includes energy efficiency, waste management and the use of recyclable materials, among many other measures involving our suppliers and value chain. Ultimately, it is about involving the entire company and promoting sustainability wherever we are present,” she added.
Desigual hopes to reduce greenhouse emissions, generated by electricity, by increasing its purchase of energy from renewable sources. In 2021, 84% of the energy consumed at the company’s headquarters, logistics centers and stores in Spain, as well as in France, Italy, Belgium, Germany, the Netherlands, and Portugal, was renewable energy. Over this period, Desigual recovered 97% of the waste generated in its buildings and stores in Spain, around 1,100 tons, while its total waste generated was 5.6% less than in 2020.
Image courtesy of economictimes.com
Elon Musk smells purty
We all know about Elon Musk and his company that produces electric cars and renewable energy. We also know his projected tours into space with his company SpaceX. But, did you know that Elon Musk has created a fragrance?
In just a few days of the launch of Musk’s fragrance, Burnt Hair, the fragrance has already made $1 million dollars. “Please buy my perfume, so I can buy Twitter,” he wrote on the platform Wednesday. Elon Mush also disclosed on Twitter that he has sold over 10,000 bottles of Burnt Hair.
Burnt Hair comes in a red bottle with the tagline, “The Essence of Repugnant Desire.” Each bottle sells of $100.
Elon Musk is the richest man in the world so Fashion Reverie doubts that he needs the money from sale of Burnt Hair to purchase Twitter for $44 billion dollars. Still, Burnt Hair is an ingenious marketing tool for the man (Elon Musk) who wants for nothing!!
William S. Gooch
