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Fashion Week looks very different this season, with most designers choosing to present their collections through digital lookbooks and short films instead of traditional runway shows. But even after the pandemic subsides, New York Fashion Week isn’t likely to revert to its prior form. As BoF senior correspondent Chantal Fernandez reported in a BoF Professional article last week, the “unbundling” of New York Fashion Week has been happening for years.
”What worked 10, 15 years ago, doesn’t work today,” designer Jason Wu told BoF’s Imran Amed on this week’s podcast. “The backbone of American fashion has always been about diversifying and being less traditional in its approach in what luxury and what fashion looks like.”
”Fashion week has become something of a different creature, but that happened long before the pandemic,” he added. “I feel like it’s my job to keep part of it alive, even though it’s forever changing.”
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