As if Hailey Bieber’s makeup for the Baby2Baby Gala over the weekend wasn’t already perfect for autumn—think burnished, tawny shades on eyes, lips, and cheeks—she finished the look with a smattering of perfectly placed faux freckles.
Although faux freckles are nothing new in beauty circles–nor indeed for Bieber—experimenting with them in a season other than summer felt fresh and unexpected. According to Mary Phillips, the makeup artist responsible for the look, the trick to getting them right is to use several different shades of brown for a natural and multi-tonal finish. When it comes to your tool of choice, eyeliner and lip liner work equally well, or you can try a liquid brow pen as long as you have a steady hand.
As for the placement of your freckles, anything goes—just as long as you don’t overdo it. While a few tapped over the bridge of the nose is a shortcut to instantly sun-kissed skin, an application of faux freckles following the curve of cheekbone, as Hailey Bieber’s do, delivers more of a sculpted, after-dark vibe, yet with the same youthful freshness.
One final tip: For the best effect, adopt another emerging autumn trend and opt for a slick side parting to go with your freckles. It’s the perfect way to show off your freshly embellished face.
