Danish apparel brand Ganni announced Wednesday it will show its Spring/Summer 2025 collection in Paris.
The move comes after the brand — typically a mainstay of Copenhagen Fashion Week — hired Laura du Rusquec, a former Balenciaga executive, as CEO in April. Rusquec, who is based in Paris, is tasked with pushing Ganni upmarket and aligning it with players in the fashion hub.
A stronger luxury position may inject renewed enthusiasm for L Catterton’s potential sale of the brand, a process which stalled two years ago.
Rusquec called showcasing in Paris “a natural evolution for our brand equity and scale” in a statement.
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Ganni Hires New CEO From Balenciaga
Balenciaga’s deputy CEO Laura du Rusquec will replace Andrea Baldo as the Danish brand aims to elevate its image.
