The drinks beand share a new collaboration with Delphin Musquet’s multi-discipline tattoo studio and streetwear label.
Who doesn’t love a culturally relevant collab? Step in Sailor Jerry’s Spiced Rum, the esteemed drinks brand, who have joined forces with legendary celebrity tattoo artist Delphin Musquet’s multi-faceted brand, Sans Patrie. The tattoo studio and streetwear label have come up with the goods alongside Sailor Jerry’s, unleashing a capsule collection entitled Borderless that includes a limited-edition tracksuit of hoodie top and jogger bottom. The two institutions have also created co-branded caps and speakers which will be given away for free.
Delphin said: “The Borderless campaign with Sailor Jerry Spiced Rum encapsulates “Without Nation” – the literal definition of Sans Patrie in French. We believe in a philosophy that transcends geographical boundaries and embraces diversity and inclusivity. And for us, barber shops are creative spaces that represent themes in my mind of a borderless world, where individuals can connect and collaborate regardless of their nationality, ethnicity, or cultural background. We want to bring the melting pot to life in all its glory.”
Alongside the capsule drop, tonight (Monday 21st October) Sailor Jerry’s and Sans Patrie are giving Londoners the opportunity to be tattooed be Musquet himself for free. With an event taking place at Ruffians Barber Shop in Shoreditch, the first 20 attendees can enter a prize draw for a complimentary tattoo, with three lucky winners to be announced after the draw at 7pm. Ruffians will also be offering free haircuts for those inside the event.
‘Borderless’, a limited-edition streetwear capsule collection between Sailor Jerry Spiced Rum and Sans Patrie, is available now from the Sans Patrie website.
