Acidic Bonding Concentrate Treatment

From her tunes to her bangs, Sabrina Carpenter has been stealing the spotlight lately. Recently announced as Global Ambassador for Redken 5th Avenue NYC, Sabrina Carpenter has us all asking Please, Please, Please for her haircare routine. Known for her gorgeous blonde and a flawless fringe, she attributes a better bang to the Acidic Bonding Concentrate range — a must-have for anyone looking for a short n’ sweet (or not so short, but still sweet) finish. 

The Secret Behind Sabrina Carpenter’s Hair

 



Celebrity hairstylist Scott King and celebrity colorist Laurie Heaps are the duo responsible for her cut and color, while the Acidic Bonding Concentrate range is the secret to her maintenance. 

Formulated with hair science, the Acidic Bonding Concentrate has always been loved for its ability to enhance all hair types and is now reached icon status for it’s ability to create strong, smooth, protected hair. Whether you’re rocking a bold blonde, a copper red or simply looking for a better bang — Acidic Bonding Concentrate has you covered from shampoo to style.

While Acidic Bonding Concentrate is Sabrina’s current obsession, her first love was actually Redken’s Shades EQ, the #1 demi-permanent hair gloss worldwide. It has always been the key behind her signature blonde tone and ultra glossy, conditioned finish. While Acidic Bonding Concentrate has been essential in keeping it that way. 

“Beauty and especially my hair is a big part of my identity, says Carpenter. I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”

 



The Top Product Picks for A Better Bang

Acidic Bonding Concentrate delivers healthy, shiny hair and is ideal for repairing hair after bleaching or coloring — hence why it’s the perfect match for Sabrina’s blonde.  The Acidic Bonding Concentrate system has a variety of bond-building products for daily use that will improve the health of your hair from the inside out.

Choices include:

     

While they are best used together, each contains bond-building benefits to create strengthened, repaired hair with smoother, shinier, balanced results for all hair types and textures.

 


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