The activewear market is booming right now, and is expected to grow faster than fashion overall for years to come. And yet somehow, the category’s …
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Activewears
Activewear’s Biggest Disruptors
Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around …
The Hunt for Activewear’s Next Big Category
People used to wear old sweats to yoga classes. Then came Lululemon. When it first emerged on the market two decades ago, the activewear giant …
Activewear’s Biggest Disruptors
Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around …