Collabs, campaigns, and Fashion Week announcements: a roundup of fashion’s biggest headlines you might’ve missed. @cphfw @cphfw September may seem a distant memory as we …
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Adidas
Adidas and Ye Settle All Claims Two Years After Stormy Split
Adidas AG reached an out-of-court settlement with rapper Ye that concludes all claims connected to the sportswear maker’s decision to end their partnership two years …
Adidas Comeback Gains Ground With Widespread Rise in Sales
Adidas reported strong third-quarter growth across most regions in a sign a revival plan led by chief executive Bjørn Gulden is starting to work. The …
Adidas Lifts Profit Target Again Amid Retro Sneaker Demand
Adidas raised its annual profit target for the third quarter in a row amid the sustained boom for retro sneakers like the Samba and more …
Case Study | The Strategy That Brought Adidas Back From the Brink
In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
This Week: Adidas, Prada Offer a Respite From a Grim Earnings Season
Retail earnings season has been grim, with storied brands from Nike to Gucci-owner Kering reporting steep declines in sales. This week, perhaps we’ll see a …
Jennifer Lawrence Bets on the Massively Popular Sneaker That Dethroned the Adidas Sambas
The ultimate early-aughts sneaker trend has captivated those in the know like Jennifer Lawrence. The time has come to say the definitive goodbye to the …
Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum
Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits …
How Adidas Engineered Its Big Comeback
HERZOGENAURACH, Germany — Adidas’ Samba has been perhaps the most popular sneaker on the market for the past year, winning fans from Kendall Jenner to …
The World’s Fastest Man Wants His Own Signature Adidas Shoe
Noah Lyles earned the title of the world’s fastest man by winning the Paris 2024 Olympics’ 100-metre sprint on Sunday. Now he has a message …
Adidas Regains Momentum With Retailers on Samba Boom
Adidas AG reported a rebound in sales with its retail partners and a return to growth in North America, when Yeezy sneaker sales were excluded, …
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Minnesota Timberwolves and Team USA Basketball star Anthony Edwards has extended his contract with Adidas, chief executive Bjørn Gulden said on the company’s quarterly earnings …
Gigi Hadid’s Vans Are More of a Vibe Than Adidas Sambas Could Ever Be
Gigi Hadid is here to solve the sneaker debate. Adidas Sambas are dead! Wait no, long live Adidas Sambas! Hmm… but what about these French-girl …
Adidas Apologizes For Bella Hadid Munich Olympics Sneaker Ad
Sneaker giant Adidas is in the Jewish hot seat after an advertising campaign featuring Palestinian model Bella Hadid for which the company apologized for what …
Adidas and Thom Browne Fight in UK Court Over Striped Trademarks
Athletic wear giant Adidas and fashion house Thom Browne resumed their legal battle on Wednesday, with London’s High Court hearing the latest round of a …
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues
Adidas grew revenue by 11 percent in its second quarter ended May 2024, compared to the same period last year, Meanwhile, second-quarter operating profit reached …
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Scoring an endorsement deal with Nike or Adidas used to be every up-and-coming athlete’s dream. Not only do these deals typically come with a hefty …
Adidas Set to Benefit as Nike Struggles
The success of Adidas’ low-rise multi-coloured Samba and Gazelle sneakers, along with weaker sales at rival Nike, should help the German sportswear brand deliver strong …
Adidas CEO Rides Samba Craze to Revive Brand After Ye Debacle
No matter how Germany fares during Euro 2024 over the coming three weeks, an era of sorts will end for the host country’s football team …
Adidas Opens Fraud Probe in China After Whistleblower Letter
The German sportswear company is working with external legal counsel after receiving the letter on June 7, it said in an emailed statement. It’s the …