Adidas’ new supershoe is already off to the races. Two of the first three men across the finish line at the annual Boston Marathon this …
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Adidas
Adidas Earnings Bolstered Again by Retro Sneaker Craze
Adidas AG reported better-than-expected earnings in the first quarter as consumers continue to snap up retro sneakers like the Samba in the face of growing …
Struggling Puma Names Former Adidas Sales Chief as CEO
Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company …
Adidas, Puma Plunge as Trump’s Tariffs Shock Shoe Supply Chains
Adidas AG and Puma SE plunged amid a shock to their supply chains after President Donald Trump announced new tariffs on crucial shoe and apparel …
Adidas Sets Cautious Tone for 2025 Outlook, Flags Tariff Risk
Germany’s Adidas forecast a lower than expected operating profit for 2025, anticipating sales growth will slow slightly from a strong 2024, and flagged increased volatility …
Adidas Launches New Premium Line, A-Type
Adidas is giving its icons an upgrade. On Monday, the sports brand introduced A-Type, a new line under its long-running lifestyle label, Originals, that reimagines …
Anne Hathaway’s Fave Adidas Sambas Are 40% Off for Cyber Monday
Anyone else have a closet full of barely-worn It Shoes that only lasted a season? Trends come and go, but Adidas Sambas sneakers are a …
Callum Turner for LV, adidas Originals x AVAVAV & More
Callum Turner for Louis Vuitton, adidas Originals x AVAVAV & more: fashion’s biggest headlines you might’ve missed this week. Courtesy of Puma Courtesy of Puma …
Marc Jacobs & adidas SPZL In This Week’s Fashion Round-up
Collabs, campaigns, and Fashion Week announcements: a roundup of fashion’s biggest headlines you might’ve missed. @cphfw @cphfw September may seem a distant memory as we …
Adidas and Ye Settle All Claims Two Years After Stormy Split
Adidas AG reached an out-of-court settlement with rapper Ye that concludes all claims connected to the sportswear maker’s decision to end their partnership two years …
Adidas Comeback Gains Ground With Widespread Rise in Sales
Adidas reported strong third-quarter growth across most regions in a sign a revival plan led by chief executive Bjørn Gulden is starting to work. The …
Adidas Lifts Profit Target Again Amid Retro Sneaker Demand
Adidas raised its annual profit target for the third quarter in a row amid the sustained boom for retro sneakers like the Samba and more …
Case Study | The Strategy That Brought Adidas Back From the Brink
In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
This Week: Adidas, Prada Offer a Respite From a Grim Earnings Season
Retail earnings season has been grim, with storied brands from Nike to Gucci-owner Kering reporting steep declines in sales. This week, perhaps we’ll see a …
Jennifer Lawrence Bets on the Massively Popular Sneaker That Dethroned the Adidas Sambas
The ultimate early-aughts sneaker trend has captivated those in the know like Jennifer Lawrence. The time has come to say the definitive goodbye to the …
Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum
Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits …
How Adidas Engineered Its Big Comeback
HERZOGENAURACH, Germany — Adidas’ Samba has been perhaps the most popular sneaker on the market for the past year, winning fans from Kendall Jenner to …
The World’s Fastest Man Wants His Own Signature Adidas Shoe
Noah Lyles earned the title of the world’s fastest man by winning the Paris 2024 Olympics’ 100-metre sprint on Sunday. Now he has a message …
Adidas Regains Momentum With Retailers on Samba Boom
Adidas AG reported a rebound in sales with its retail partners and a return to growth in North America, when Yeezy sneaker sales were excluded, …
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Minnesota Timberwolves and Team USA Basketball star Anthony Edwards has extended his contract with Adidas, chief executive Bjørn Gulden said on the company’s quarterly earnings …