Meta Platforms Inc. was hit with a €798 million ($841 million) fine by European Union regulators by tying its Facebook Marketplace service to its sprawling …
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Ads
AI Models Replace Real People in Mango’s Fast-Fashion Ads
Add another job to the list that artificial intelligence might replace — fashion models. The Spanish fast-fashion chain Mango is eliminating some human models and using AI-generated …
P&G to Downplay Corporate Name in Olympic Ads
What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes. The consumer products …
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
Last year, Luca Faloni, founder of the Italian menswear brand of the same name, suspected that if he wanted to grow his brand, he had …
Temu Spent Millions on Six Super Bowl Ads as It Tries to Win Back US Shoppers
Temu spent big at the Super Bowl on Sunday night, airing its advertisement six times and offering $10 million in giveaways as it hopes to …
Tasteless ads, a dirty drink, and messy Olympic designs – take the Thursday quiz | Life and style
The Thursday quiz hopes that Valentine’s Day was everything you dreamed it would be, and that today’s quiz will not give you nightmares. You face …
Amazon May Be Responsible for Allowing Louboutin Knock-off Ads, EU Court Says
Online retailer Amazon may be deemed responsible for advertising of counterfeit Christian Louboutin shoes which found its way on to its platform, Europe’s top court …
Unpacking the Amazon Ads Opportunity for Fashion
With hundreds of millions of active Amazon customer accounts worldwide, Amazon Ads provides fashion brands with the scale and reach to help drive engagement with …
Balenciaga Apologises After Accusations It Sexualised Children in Ads
Balenciaga apologised after the fashion label was accused of sexualising children in its advertising. The label has deleted photos that featured children holding teddy bears …
The Latest Skims Ads Feature More Than 50 Women of All Ages—See Pics
To celebrate “ageless” beauty, Kim Kardashian’s shapewear line Skims cast adult women of all ages in its launch campaign for its new line of bras, …
The Returns on TikTok Ads Don’t Match the Hype Just Yet
TikTok may be overtaking Instagram as fashion’s new favourite app, but the returns from advertising on the platform don’t match the hype just yet, brands …
Will Netflix Ads Be Worth It For Fashion?
Ads are coming to Netflix. But whether they’ll be a boon or bust for fashion brands is the big question. Fashion brands have been increasingly …
Kim Kardashian Taps Ex-Victoria’s Secret Angels for Skims Ads
Kim Kardashian’s lingerie brand is promoting itself with throwback iconography by hiring former “Angels” from Victoria’s Secret for its ad campaign. The reality star on Monday …