When Kyra Maxwell ran the online merch store for Kamala Harris’ 2020 presidential campaign, some of the most popular designs were t-shirts featuring the phrase …
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apparel
This Week: Which Retailers Win When Customers Trade Down?
Last week, Walmart reported a surprisingly strong jump in revenue, which the retail giant’s leaders interpreted as a sign of the American consumer’s resilience. It …
Nike Shares Eyes Longest Win Streak in Eight Years as Sentiment Shifts
Battered in late June after a weak sales forecast, Nike Inc. shares are now on track for their longest winning streak in more than eight …
The Top Priority for Victoria’s Secret’s New CEO
It was the week’s other surprise CEO switch. On Wednesday, Victoria’s Secret announced it would replace chief executive Martin Waters with retail veteran HiIlary Super. …
Tapestry Gains as Quarterly Profit Beats Wall Street’s View
Tapestry Inc.’s shares rose as the maker of handbags and clothing’s quarterly results beat Wall Street expectations amid continued weak consumer confidence and inflation fears. …
Walmart Lifts Full-Year Outlook on Strong Apparel Sales
Walmart Inc. raised its sales guidance for the full year, as the chain expects to draw shoppers searching for deals. The Bentonville, Arkansas-based company said …
How the Streetwear Customer Is Evolving
Before Luke Fracher opened Luke’s, a resale business focused on used luxury and high-fashion menswear, in 2022, he was the co-owner of Round Two, which …
Victoria’s Secret Nabs Rihanna Brand CEO to Lead Turnaround
Victoria’s Secret & Co. is poaching the top executive from Rihanna’s lingerie brand to lead the retailer’s turnaround. Hillary Super, 52, will replace Martin Waters, …
On Records Another Bumper Quarter
Swiss sneaker giant On reported net sales of CHF 567.7 million ($654.4 million) in the three months ending June 2024, up 28 percent from the …
Worldview: How Accessories Brands Tap China’s Qixi Festival
🇨🇳 Accessories brands refine marketing strategies for China’s Qixi Festival. This year’s Qixi Festival, a traditional holiday celebrating romantic love which fell on Aug. 10, …
Weekly Horoscope: August 11 to 17, 2024
Your weekly horoscope is here. Try your luck midweek as you perfect your pitch and go for it; take that leap of faith. Meanwhile, Mercury …
Under Armour’s Shares Surge as Restructuring Shows Progress
Under Armour Inc. reported results that exceeded analysts’ expectations and raised its guidance as the athletic-wear brand shows signs of improvement under returning founder Kevin …
Why Cult Skate Brands Roll Past the Olympics
When the men’s park skateboarding finals took place at the Olympics yesterday, skaters like Keegan Palmer and Tom Schaar didn’t compete wearing cult skateboard brands …
Ralph Lauren Beats Profit Estimates on Stable Demand in Europe, China
Ralph Lauren Corp beat first-quarter profit estimates as steady demand for its pricey denims and polo shirts in Europe and China offset slower sales in …
Bangladesh Garment Factories Reopen After Sheikh Hasina’s Flight
Garment factories in Bangladesh, forecast to account for 90 percent of the country’s exports, reopened on Wednesday hoping to swiftly resume full operations after production …
VF Corp Posts Smaller Q1 Revenue Drop Than Expected, on Better China Demand
VF Corp reported a smaller-than-expected drop in first-quarter revenue on Tuesday, helped by improvement in its China business as well as leaner inventory levels, sending …
Is Cyberpunk Clothing the Future?
In a world where fashion continuously evolves, cyberpunk clothing has emerged as a captivating trend. With its roots in science fiction and futuristic themes, this …
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
BoF Insights is The Business of Fashion’s in-house consultancy. We partner with leading fashion and beauty brands and investors to help them sustainably grow for …
How the Korean Resale Market Is Evolving
The rapid proliferation of e-commerce in South Korea — thanks in part to the high distribution rate of smartphones — is directly impacting shopping behaviour. …
Weekly Horoscope: August 4 to 10, 2024
Your weekly horoscope is here. Sunday kicks off a fresh lunar cycle with the new moon in regal Leo. Set your intentions around a gold …