The 2024 Paris Olympics have been a spectacle of not only athletic prowess but also a dazzling showcase of fashion – more than I expected. …
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Athletes
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Scoring an endorsement deal with Nike or Adidas used to be every up-and-coming athlete’s dream. Not only do these deals typically come with a hefty …
College Athletes Are the Focus of Glamour’s 2023 College Women of the Year
For more than 60 years, Glamour has recognized outstanding college women with our annual College Women of the Year Awards. Past honorees have included 1961 …
Shiseido Taps Six Athletes for Sun Protection Campaign
Shiseido is hoping to harness the power – and popularity – of athletes. For its new Sun on the Run campaign, it’s recruited six athletes, …
Nike Gets Backlash from Athletes Over ‘Sexist’ Track and Field Uniforms
Do you wanna see the USA women’s track and field uniforms Nike designed for this year’s summer Olympics? Because they are revealing. In every sense …
It’s Time for Beauty and Fashion to Get Serious About Female Athletes
The most exciting moment in sports this week belonged to women. On Monday, an eagerly anticipated rematch took place between Iowa and Louisiana State University …
How Athletes Became Fashion Week Royalty
It’s no surprise to see the likes of LeBron James and Lewis Hamilton mingle with the stars at Paris Fashion Week. But lately, even rookies …
How Social Media Turned Athletes Into Fashion Marketing Machines
To get a snapshot of fashion’s sports-marketing playbook in 2023, start with the tie-up between Louis Vuitton and LeBron James. The NBA star recently became …
Jasmine Jordan Celebrates ‘Jordan Family’ Athletes in Strapless Dress – Fashion News
Jasmine Jordan Celebrates ‘Jordan Family’ Athletes in Strapless Dress – Fashion News ad Share This Article
Why Athletes Are Beauty’s Real MVPs
“Beauty and haircare brands are really missing out by not working with college athletes because we’re the girls actually wearing the edge controls, the eyelashes,” …
In ‘Air,’ Michael Jordan’s silence speaks volumes about the marketing of Black athletes
The film “Air,” which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all. It’s about the beauty of …
Why Small Brands Are Poaching Athletes From Big Names Like Nike
Tennis player Sloane Stephens is leaving the biggest name in sportswear behind. After four years with Nike, the 2017 US Open champion has signed a …
The Source |Entertainment Exec John Rose Announces Partnership w/ The Athlete’s Foot and Collective Gallery
Entertainment executive and label owner, John Rose, announced a partnership with global footwear and apparel retailer The Athlete’s Foot. Working with Collective Gallery, The Athlete’s …
The Debrief | How Athletes Are Building Fashion Brands
Follow The Debrief wherever you listen to podcasts. Athletes have long been part of the fashion conversation. In the past, they’ve capitalised on their influence …
The Debrief | How Athletes Are Building Fashion Brands
Follow The Debrief wherever you listen to podcasts. Athletes have long been part of the fashion conversation. In the past, they’ve capitalised on their influence …
College athletes like Olivia Dunne scoring modeling contracts
Given her athletic 5-foot-7-inch frame, Harvard hockey player Chloe Ashton has always held a casual interest in the modeling world. A meaningful introduction to the …
How Athletes Went From Selling Merch to Building Fashion Brands
A crowd gathered outside a spacious showroom on Paris’ chic Rue de Turenne Tuesday afternoon, anxious to see the latest collection by Honor the Gift, …
Fashion Icons in Sports – Most Stylish Athletes
Athletes have long adored fashion, but they may now flaunt it on social media. They dress in a variety of fashions, including high couture, street …