Globally, just 9 percent of consumers said they are content with the in-store shopping experience, while only 14 percent are content with their experience online, …
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Augmented
How Luxury Is Using Augmented Reality
Cartier is getting into time travel. The brand’s new campaign takes viewers through the history of its Tank watch, first designed by Louis Cartier in …
Making Augmented Reality Work for Fashion
Deloitte research for Snapchat found that by 2025, nearly 75 percent of the global population — and almost all smartphone users — will be frequent …
Ommy Akhe on How Augmented Reality Could Transform Fashion
Subscribe to the BoF Podcast here. When it comes to testing new technologies, there is always an element of the unknown for brands. While tech …