BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly …
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Beautys
Trump’s Tariffs: Beauty’s Winners and Losers
President-elect Donald Trump has called a tariff “the most beautiful word.” And if he enacts his planned tariffs on foreign-made goods, the beauty industry will …
Beauty’s Slowdown Goes Global | BoF
The famous “Lipstick Index” theory of sales dictates that when consumers spend less on big-ticket handbags and jewellery, they’ll turn to beauty instead. By that …
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Known for its minimalist aesthetic, beauty brand Saie has been known as a staple of influencers’ “no-makeup makeup” and “clean-girl” tutorials since it launched in …
Sephora vs Ulta: The Battle of Beauty’s Retail Giants
NEW YORK, United States — Sephora isn’t known for stocking budget beauty products, but change has been simmering at the LVMH-owned luxury beauty giant. In …
Beauty’s Most Viral Brands Are Moving Offline
Founded by two influencers, Summer Fridays is about as digital savvy as a beauty brand gets. Its products, like its multi-hued lip butter balm and …
Beauty’s Giant Glitter Problem | BoF
LONDON, United Kingdom — The thing with glitter is that even after you wash it off, it sticks around. Glitter is trendy, finding its way into …
Beauty’s Olympics Marketing Playbook | BoF
Just like fashion, beauty brands want to have their Olympic moment. This year has seen an influx of fashion brands advertising around the Paris games, …
Beauty’s Opportunity in Women’s Sports
After leaving the University of Kentucky to go pro in 2018, track star Sydney McLaughlin-Levrone signed with entertainment agency WME, which represents major celebrities like …
How Gen X Became Beauty’s Next Big Consumer
Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of …
Pretty Enough to Eat: Behind Beauty’s Food Obsession
When Milk Makeup launched its Cooling Water Jelly Tint in February, with the tagline: “Colour so juicy, it’s almost good enough to eat,” the team …
Selena Gomez Hosts Rare Beauty’s 3rd Annual Mental Health Summit In Maticevski
Selena Gomez hosted Rare Beauty’s 3rd Annual Mental Health Summit Wednesday in New York City. Tonal, neutral tones were the M.O. for the day, as …
The Business of Beauty Haul of Fame: Sleep Replaces Youth As Beauty’s New Target
Welcome back to Haul of Fame, the weekly beauty roundup of new products, new ideas and a genuine craving for Rubirosa thin crust pizza. Included …
Ulta Beauty’s Problems Are Not the Industry’s Problems
While cosmetics, skincare, fragrances and hair care have often been touted as small luxuries that consumers can’t give up even in the hardest of times, …
From Coachella to Stagecoach: Inside Beauty’s Big Bet on Festival Season
The golden era of “festival fashion” may be over, but beauty brands are finding ways to tap into music-event marketing as they look not just …
Selena Gomez Wore Versace & Staud To The Rare Beauty’s Soft Pinch Luminous Powder Blush Collection Launch
Selena Gomez celebrated the launch of Rare Beauty’s Soft Pinch Luminous Powder Blush Collection at Studio 525 on Saturday in New York City. Going from …
Ulta Beauty’s Annual Profit Forecast Misses Estimates as Costs Climb
Ulta Beauty on Thursday forecast full-year profit below Wall Street estimates after elevated supply chain costs and increased promotions hurt margins, sending its shares down …
How L’Oréal Luxe Used Fashion Deals to Become Prestige Beauty’s Biggest Player
PARIS – L’Oréal’s luxury division has had an eventful week: last Thursday, the group announced annual revenues that showed the Luxe unit had surpassed Estée …
The Thinking Behind Beauty’s Latest M&A Wave
With a limited number of targets on the market, strategics and private equity firms are rushing to snap up the most promising brands. Share This …
Beauty’s Buzziest Roblox Games, Reviewed by Kids
CEDAR GROVE, New Jersey — For Natalie, 8, the co-branded Ulta Beauty and Nyx Cosmetics experience that went live on Roblox this November was a …