As the National Retail Federation’s annual conference again took over New York’s Javits Center, BoF and Shopify joined forces to unite executives and tech leaders …
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BoF Community Gathers in Mumbai at ‘Inflection Point’ for Indian Fashion
MUMBAI, India — On Friday, a group of India’s most influential figures in fashion, culture and design gathered in Mumbai for an intimate dinner and …
The BoF Podcast | Tim Gunn on the Power of Staying True to Your Vision
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Ami’s Evolving Paris Attitude | BoF
Ami — the 14 year-old French brand known for its mix of heart-emblazoned sweaters and more discreet, well-cut wardrobe pieces — has grown its sales …
Running’s Big Fashion Opportunity | BoF
If you’ve made a New Year’s resolution to start running, the hardest part about getting started may be deciding what to wear. Options for running …
Announcing Swarovski to BoF Careers
This week, we are pleased to introduce a new partner on BoF Careers. Swarovski is a premium jewellery company founded in 1895 in Austria, specialising …
The BoF Podcast | Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments
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Richemont’s Sales Soar 10% | BoF
Richemont sales unexpectedly jumped by double digits during the holiday shopping season as consumers splurged on Cartier jewellery, a tentative sign that demand for luxury …
Announcing Club L London and Aligne to BoF Careers
This week, we are pleased to introduce two new partners on BoF Careers. Club L London is a premium womenswear brand founded by Katie Randev …
The BoF Podcast | Bethann Hardison: Model, Mother, Agent and Advocate
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The Best of BoF 2024: Beauty Launches
The churn of newness in beauty continued in 2024, with several brands hitting the market as both industry insiders and outsiders bet on the category’s …
The Best of BoF 2024: The Big Beauty M&A Year That Wasn’t
This year’s expected wave of beauty deals was somewhat subdued. Despite an influx of hot brands, including Kosas, Rare Beauty and Makeup by Mario, exploring …
The Best of BoF 2024: When Beauty Trends Tap Culture
In 2024, beauty marketing was of two worlds. While TikTok remains an advertising powerhouse, offering brands access to younger, more diverse audiences than ever before, …
The Best of BoF 2024: Finding Technology’s Value
With the novelty of generative AI having worn off, many brands and retailers spent 2024 asking themselves the same question: What the heck can we …
The Best of BoF 2024: Designer Reboots and a Rocky Market
Luxury brands found themselves under pressure this year. Shifting priorities, slowing economies — particularly in China — fatigue with luxury brands and frustration with soaring …
The BoF Podcast | What Happens When It’s Too Hot to Make Fashion?
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The Best of BoF 2024: How Beauty’s Biggest Companies Fared in 2024
This year, the corporate rumblings of beauty’s top firms often produced bigger headlines than the brands they own. A high-stakes succession saga played out at …
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
After the DTC shakeout in the past year, where flagging, unprofitable businesses such as Parade and Outdoor Voices were sold at fractions of their peak …
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion marketers got creative with their strategy and aligned themselves even more closely with culture to connect with cautious consumers who had moved …
The Best of BoF 2024: Head to Health
2024 may be remembered as the year that the “skinification” of hair went mainstream. While niche brands took scalpcare seriously early on, this was the …