The writing has been on the wall for months, but today it became official: Louis Vuitton has crowned Chase Infiniti as its newest brand ambassador …
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Brand
How Discipline and Volume Built a Digital Brand
In the modern creator economy, visibility is earned less through luck and more through systems. Sammy Aboagye understands this truth better than most. While many …
Stranger Things Hairstylist Is Launching a Hair Care Brand
As the hair department head of Netflix’s most popular show Stranger Things, Sarah Hindsgaul has spent a decade immersed in 1980s excess — shaping looks …
How to Launch a Fashion Brand in 2026
When Madeline Duneier launched her jewellery brand State Fair in September, she was entering a booming — and increasingly crowded — lab-grown diamond market. That …
Brand Nubian Dropped Their Debut Album ‘One For All’ 35 Years Ago
On this date in 1990, Brand Nubian released their landmark debut album One For All on the legendary imprint Elektra Records. The project earned the coveted Five Mic …
Valentino trashed for ‘tacky’ and ‘lazy’ AI ad: Fashionistas accuse luxe couture brand of choosing ‘efficiency over artistry’
A fashion faux pas? Valentino is being slammed after unveiling an advertisement featuring Artificial Intelligence, with trendsetters trashing the release as “cheap” and “tacky.” The …
The Winter Boot Brand That Sells Out Every Time Temperatures Drop
We independently evaluate all recommended products and services. Any products or services put forward appear in no particular order. if you click on links we …
Women’s Supplement Brand Perelel Announces $27 Million Investment
Perelel, the five-year-old supplement brand, announced a $27 million round in funding, led by Prelude Growth Partners. Additional investors were Unilever Ventures, Willow Growth Partners …
Kate Middleton Paired a Brand New Velvet Gown With a Rarely Seen Royal Bracelet
It was a black tie evening to remember as Kate Middleton and Prince William arrived at the Royal Albert Hall for the Royal Variety Performance …
Can Langosteria Become a Global Brand?
MILAN – You can’t overestimate the importance of a chair, or so says Enrico Buonocore, the founder and chief executive of Langosteria, the high-end Italian …
Nigo’s Streetwear Brand Human Made Prices Tokyo IPO at Top End
Human Made Inc., a Japanese streetwear firm founded by celebrity designer Nigo who also created the A Bathing Ape (BAPE) fashion line, priced its initial …
L’Oréal Invests In Chinese Clean Skincare Brand Lan
Cosmetics giant L’Oreal said on Monday it has taken a minority stake in mass-market Chinese skincare brand Lan, marking its second investment in recent months …
Naomi Watts and Jennifer Lawrence Both Love This Quiet-Luxury Leather Brand
Naomi Watts has something to add to the “work tote” conversation we’re all having over here this fall. In fact, while promoting her new Hulu …
What Brand Guru Emma Grede Does in Her Downtime
The entrepreneur and Kardashian secret weapon shares her path to zen Words by THE C MAGAZINE EDITORS Where do you live? Between Bel-Air …
Estée Lauder Invests in Mexican Fragrance Brand Xinú
Estée Lauder Companies has made a minority investment in the Mexican fragrance brand Xinú through its corporate venture capital arm New Incubation Ventures (NIV), the …
After a Scandal Nearly Derailed Her Brand, Matilda Djerf Reemerges
Matilda Djerf knows firsthand how much can change in a year. The influencer, best known for her bouncy blonde blowouts, berry-printed bathrobes and idyllic escapes …
At Sorel, Charting the Course for Brand Reinvention
Sorel is entering a new chapter. With a 62-year history, the Canadian footwear brand is best known for its durable winter utility boots. Now under …
Sportswear Brand On Lifts Annual Targets Again Amid Strong Demand
On Holding on Wednesday raised its annual revenue target for the third time this year after beating quarterly sales expectations, thanks to strong demand for …
How to Track Your Brand in the Age of AI
Last week, BoF Insights, The Business of Fashion’s data and advisory team, hosted a breakfast in London to bring together senior executives from across fashion, …
Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building
Consumer shopping habits and attention spans are increasingly fragmented. Channels are over-saturated, with 80 percent of Gen-Z consumers feeling overwhelmed by their exposure to brands, …