Hailey Bieber has grand plans for her skin care label, Rhode, aiming to stand out in an increasingly crowded field of celebrity brands. “I want …
Brand
Marcelo Burlon Steps Down as Creative Director of Namesake Brand
Marcelo Burlon will step down as creative director of Marcelo Burlon County of Milan, the company confirmed Monday. Burlon, a former DJ, stylist and PR, …
Frédéric Malle Steps Down From Namesake Brand
Frédéric Malle announced on Apr. 18 that he will be leaving his brand Editions de Parfums Frédéric Malle at the end of June. Founded in …
Starting a Fashion Brand: 8 Essential Tips To Secure Success
Do you have a unique sense of style? Like spending time sketching the outfit from scratch and picturing people wearing your creations on the street? …
RIMOWA Celebrates Its Newest Seasonal Collection With Brand Ambassadors Lewis Hamilton and Rosé
RIMOWA hosted an exclusive event in Seoul where they revealed their latest seasonal colours, Mint and Papaya with RIMOWA global ambassadors Lewis Hamilton and Rosé. As …
How to Raise Money as a Black Beauty Brand
This is the final part of a three-part series by The Business of Beauty, which explores how Black founders built, launched and scaled their businesses. …
Travis Kelce Is Making His Return to Reality TV With a Brand New Gig
Tight end, podcaster, spokesguy…host? Travis Kelce, fast approaching his first anniversary with Taylor Swift, has a new gig lined up. Guess even an NFL player …
How to Scale a Black Beauty Brand
This is part two of a three-part series by The Business of Beauty, which explores how Black founders built, launched and scaled their businesses. As …
How to Launch a Black Beauty Brand
Mielle Organics’ origin story is by now the stuff of legend among Black female entrepreneurs: In the early 2010s, Chicago nurse Monique Rodriguez was frustrated …
Hermès Can Surpass Vuitton as Luxury’s Biggest Brand, Citi Says
Hermès has potential to surpass LVMH’s flagship Louis Vuitton in the coming years as the luxury industry’s biggest brand by turnover, according to Citigroup Inc. …
How Do You Create Brand Awareness?
LONDON, United Kingdom — In Part Four of Fashion Business Basics, Imran Amed explains how to build brand awareness in the early years of a …
BoF Masterclass | The Essential Brand Marketing Guide
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting …
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
Aimee Song has spent over 15 years building her personal brand online. With her next venture, however, she wants to take a more behind-the-scenes role. …
L’Oréal Eyes Stake in €3 Billion Perfume Brand Amouage
L’Oréal SA is considering a potential investment in Omani luxury fragrance company Amouage, according to people familiar with the matter. The French beauty group has …
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
Seventy-one percent of executives plan to increase brand marketing spend in 2024, while only 46 percent intend to do the same for performance marketing, according …
Introducing ORTEGA: The Namesake Beauty Brand by Celebrity Makeup Artist, Etienne Ortega
Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA. The brand is inspired …
Lana Del Rey’s Makeup Artist Etienne Ortega Unveils Beauty Brand
When developing a new brand, beauty founders often seek out experienced advisers they can call for advice. For celebrity makeup artist Etienne Ortega, that includes …
Yuzuru Hanyu joins Gucci as new brand ambassador
Japanese figure skating legend Yuzuru Hanyu is furthering his presence in fashion. Yuzuru Hanyu just joined luxury brand, Gucci as its latest brand ambassador. The …
Danielle of NewJeans is Celine’s global brand ambassador: Details here
Danielle Marsh, the charismatic member of the K-pop sensation NewJeans, has added another prestigious title to her name — luxury French fashion house Celine’s global …
5 Ways Sustainable Packaging Boosts Fashion Brand Image
In the world of high-end fashion, where style reigns supreme, there’s a fresh trend captivating fashionistas’ attention – one that transcends aesthetics and prioritizes environmental …