Hermès International, or simply Hermès, has woven itself into the fabric of luxury for centuries with timeless products such as the Birkin bag and the …
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Brand
Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?
Despite a period of heightened connectivity across a myriad of social channels, consumer experts and analysts have noted a “friendship recession”. In Sapien Labs’ Mental …
In China’s Slowing Beauty Market, Big Brand Discounts Won’t Cut It
Expensive beauty hauls are a thing of the past for Evelyn Zhu. The Chinese branding professional says she now only spends on skin care essentials, …
The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days
Brand-building isn’t what it used to be. After years of leaning heavily on instantly trackable performance marketing, the fashion marketing landscape is shifting. A convergence …
Stòffa’s 30-Year Plan to Build a Legacy Brand
When the Austin boutique ByGeorge stocked its first Stòffa collection in November, there was already a waitlist of customers eager to buy the menswear brand’s …
Dior: How to Build a Long-Term Brand Image
During 18 years at Christian Dior, Olivier Bialobos has established himself as the French couture house’s 360-degree communications maven amid an ever-widening scope of projects …
How to Build a Beauty Brand That Lasts for Generations
Glossier and Starface are bridging the generational gap. The quintessential Millennial makeup and skin care brand is teaming up with the Gen-Z acne label to …
New Celebrity-Backed Men’s Beauty Brand Obayaty Debuts
A consortium of high-profile creative industry figures including songwriters and producers Max Martin and Savan Kotecha have backed Obayaty, a new beauty line specifically designed …
Margot Robbie Is Back With Brand New Barbie Outfits This Fall 2023
Photography by Getty ImagesFrom perfectly pink sets to recreations of iconic doll outfits, Margot Robbie is back with an updated run of Barbie looks. By …
Michelle Yeoh crowned as Balenciaga’s newest brand ambassador
In a striking move that has the fashion world abuzz, Balenciaga, the luxury fashion titan, has announced a fresh face to join its illustrious line …
Bankrupt Men’s Skincare Brand Disco Shutters
Disco, a male-focused skincare brand founded by entrepreneur Benjamin Smith, filed for Chapter 7 bankruptcy on Nov. 16, shuttering the brand. The brand had been stocked …
Worldview: Australian Heritage Brand Akubra Acquired by Billionaire Investor
🇦🇺 Billionaire mining magnate acquires Australian hatmaker Akubra. Tattarang, the Perth-based investment company owned by Andrew Forrest, the Australian founder of Fortescue Metals Group, and …
BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index
BoF Insights, The Business of Fashion’s data and analysis think tank, held an event on the recently launched The BoF Brand Magic Index on Thursday …
Schiaparelli: Diego Della Valle’s Vision for Scaling a ‘Sleeping Beauty’ Brand
PARIS — When Tod’s chairman Diego Della Valle bought Schiaparelli in 2007, the brand was little more than a mythical name and a tiny office …
Alice McCall Is Reviving Her Brand — on Shein
Eight months after Australian designer Alice McCall shuttered her business, the brand will make a return, of sorts. On Monday, McCall announced that she will …
How I Became… Chief Brand Officer at Ganni
Discover global job opportunities in marketing on BoF Careers today. Ganni’s chief brand officer, Priya Matadeen, studied psychology at the University of Birmingham before launching …
The Denim Brand Making a Business of Upcycling
Late in August, Anna Foster is standing in front of me in her studio in Dalston, London contemplating the future of a pile of old …
Lucky Brand Jeans Review With Photos 2023
POPSUGAR Photography | Kyley WarrenPOPSUGAR Photography | Kyley Warren As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like …
Shein Buys Missguided Brand From Britain’s Frasers
Shein, the China-founded fast-fashion retailer, has bought the Missguided brand from Mike Ashley’s Frasers Group, the e-commerce giant’s first purchase of a British brand. Frasers …
How War Changed Ukrainian Brand Sleeper
Nearly a decade ago, Kyiv, Ukraine-based former fashion editors Asya Varetsa (of Elle Russia) and Kate Zubarieva (Ukraine’s Pink magazine) were dreaming up a name …