American luxury brand Tom Ford has hired Goldman Sachs for a potential sale of the brand, according to a report by Bloomberg. Citing sources, the …
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A brand built on integrity
Veja was founded in 2005 by Sébastien Kopp and François-Ghislain Morillion. At the time, they were aiming to create a brand that “mixes social projects, …
BoF LIVE | Building a DTC Challenger Brand
Join us on Wednesday, July 13 at 16:00 BST / 11:00 EDT for #BoFLIVE as report author Cathaleen Chen, along with Hodinkee chief executive Ben …
Prada Seeks to Fashion Greener Luxury Brand Under Future CEO
Italian luxury fashion house Prada SpA is stepping up its sustainability drive by trying to lower its carbon footprint, using more recycled nylon and looking …
Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand
LONDON — Daniel Arsham shot to art-stardom with a concept he calls “fictional archeology,” using materials like sand, selenite crystals and volcanic ash to render …
How a Little Italian Hotel Became a Global Fashion Brand
It started with a bathroom renovation. In 2005, Marie-Louise Sciò, fresh out of studying architecture at the Rhode Island School of Design, had no ambitions …
How a Little Italian Hotel Became a Global Fashion Brand
It started with a bathroom renovation. In 2005, Marie-Louise Sciò, fresh out of studying architecture at the Rhode Island School of Design, had no ambitions …
Gucci Enlists Harry Styles For A Brand New Collection, Gucci HA HA HA
The Italian fashion house draws upon the eccentric stylings of the nation’s favourite artist to create a brand new collection. It would appear his tour …
Tottenham footballer Son Heung-min is Burberry’s new brand ambassador
Son Heung-min has become the newest brand ambassador on the Burberry roster. The South Korean football icon and the British fashion house announced the news …
Charlize Theron Rewrites Summer Hair Rules With a Brand New Color
When it comes to famous blondes, Charlize Theron is up there with the greats. Whether in films like Bombshell, or those Dior adverts that see …
How to Take a Brand From Local to Global
In New York City, where black is always the new black, it’s impossible to miss the bright tropical prints of Farm Rio. Colourful and often …
Case Study: How to Market a New Brand
At the end of 2019, two of beauty’s most hyped brands sold for huge sums. In December, Kylie Cosmetics — the lip kit empire built …
How to Build a Customer-Centric Brand — Download the Case Study
By the end of 2020, the American mall was in shambles. An outcome 40 years in the making, many venerable retailers had filed for bankruptcy …
Abercrombie & Fitch’s Brand Reinvention — Download the Case Study
In 2016, Abercrombie & Fitch was the most-hated retailer in the US. That, at least, was the story numerous headlines conveyed that year after the …
Eagles’ Rodney McLeod Drops first collection for ‘Back of House’ Clothing Brand
Rodney McLeod is showing off his sense of style off the field. The Super Bowl Champion released his first collection just in time to make …
How Nili Lotan Built a $100 Million Brand
Nili Lotan does not have time for TikTok trends. Sitting in her office loft above her brand’s atelier in New York one recent spring morning, …
Can Levi’s Be More Than a Denim Brand?
Levi Strauss & Co. may be the world’s most popular jeans brand. But that’s no longer enough, chief executive Chip Bergh said Wednesday. In a …
Can a $1 Billion Brand Still Have Indie Cred?
On Tuesday, Spanish perfume group Puig announced that it was acquiring Byredo. Puig declined to disclose financial details, but media reports last week estimated a …
K-pop star and actress IU is Gucci’s new global brand ambassador
South Korean K-pop idol and actress IU is the latest global brand ambassador of Gucci. IU, whose real name is Lee Ji-eun, is the fourth …
Chanel Heir Invests in Luxury Skiwear Brand Fusalp
David Wertheimer will acquire a minority stake in the high-end performance label through his two private equity vehicles Mirabaud Patrimoine Vivant and Mirabaud Private Equity, …