Rapper Nicki Minaj announced Friday the launch Pink Friday Nails, a press-on nails business she founded alongside her longtime nail artist Yvett Garcia. The nails …
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Brand
Meghan Markle Launches New Brand American Riviera Orchard in Return to Instagram
Meghan, the Duchess of Sussex has launched what appears to be a new lifestyle brand with dozens of products in the works as she makes …
Jisoo of Blackpink is new brand ambassador of Self-Portrait
Jisoo is now the brand ambassador of Self-Portrait, making it the latest name in the list of iconic labels which have the Blakcpink star as …
Why Lady Gaga Hosted a Party for an Obscure Sunscreen Brand
Last week, millions of little monsters and their allies were made aware of an Australian sun protection pharmaceutical brand called Clinuvel, thanks to Lady Gaga, …
Tommy Hilfiger Breaks ‘Kendall And Friends’ Spring 2024 Brand Campaign
Tommy Hilfiger, welcomes Kendall Jenner to the Tommy family with its Spring 2024 campaign. Joined by five of her friends, Kendall soaks up the spirit of Los Angeles’ endless blue skies, showcasing …
How Jewellery Retailer Pandora Is Evolving and Elevating Its Brand
Since its inception in 1982, jewellery brand Pandora has evolved from a single store in Copenhagen to the world’s largest jewellery brand by volume. The …
L’Oréal Paris Names Mary Fowler Brand Ambassador
The beauty brand announced on Mar. 4 that Australian football star Mary Fowler is its new brand ambassador. Her debut with L’Oréal comes a week …
Chanel Brand History from Coco to Today
Chanel. With only one name, this fashion brand conjures images of luxury and sophistication. Its global reach is unmatched. On top of the rich history …
Dua Lipa, Again? Why Beauty Lines Need to Find New Brand Ambassadors
Just about a week ago, Style Not Com, or Beka Gvishiani, alerted followers to some breaking news: YSL Beauty had scrubbed its Instagram feed. The …
Skinceuticals Taps Sofia Richie Grainge as First Global Brand Partner
Dermatologist-led label Skinceuticals announced Wednesday that internet “it”-girl Sofia Richie Grainge would serve as their global brand partner. The model and entrepreneur will front the …
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
A year ago, Everlane seemed like just another casualty of the direct-to-consumer downturn. Like Allbirds, Parade and other troubled fashion start-ups, the basics brand was …
Uniqloâs Sister Brand GU Aiming to Take On Markets in US, Europe
Fast Retailing Co., home of the Uniqlo brand, wants to ramp up the presence of its other fashion label GU in the US and Europe, …
Inditex Pushes Bargain Brand to Counter Shein
Zara owner Inditex, the worldâs biggest listed fast fashion company by sales, is expanding its low-priced Gen-Z focused brand Lefties to counter Chinese-founded rival Shein. …
Introducing The BoF Brand Magic Index
Dear BoF Community, In 2007, BoF began as a blog in the same year that the iPhone launched and just as social media was about …
Meghan Markle Nailed the Low Effort Updo in a Brand New Pic from Her Canada Trip
How did Meghan Markle and Prince Harry’s visit to Canada ahead of the 2025 Invictus Games go? It seems like it went pretty perfectly, as …
Ozempic Hype House Backfires in WeightWatchers Brand Misstep
In a mansion on a hill with a killer view of Los Angeles, a dozen social media influencers have gathered to bake protein packed muffins, take selfies …
Beyoncé Debuts Hair Care Brand Cécred
Beyoncé and Cécred revealed the first eight products of the hair care line on their respective social media on Tuesday. Inspired by global hair rituals …
Blind Fashion Designer Natalie Trevonne’s Clothing Brand NYI
POPSUGAR Photography | Sarah WasilakPOPSUGAR Photography | Sarah Wasilak When I first met Natalie Trevonne, she was working in consulting and moonlighting as a writer …
Targetâs New Private Label Brand to Offer Cosmetics, Apparel With Prices Starting Under $1
Target said on Thursday it will offer some everyday essentials at prices starting less than a dollar as part of the retailerâs new private-label brand. …
The Emerging Brand Survival Plan: Bags, Basics and Beyoncé
For up-and-coming designers, fashion month began with a whimper â and in some cases, outright tears. The latter made an appearance at the final runway …