Conner Ives, Belle The Label, and Meller: Here are 7 sustainable brands making a difference this Earth Day. @meltjewellery @meltjewellery Happy Earth Day! It’s no …
Brands
Luxury Brands Stumble In Their Race to Conquer Beauty
At a recent launch dinner at Metropolis by Marcus Samuelsson in downtown New York, conversation among beauty editors turned to fashion’s sudden interest in the …
Jason Kelce Loves Their Sandals, But These Loafers are the Brand’s Real MVP
By Team SG | Last Updated: Apr 16 2024 | 3 min read While his younger brother may get more attention for his flashy fashion …
Why Salone del Mobile Is Irresistible for Luxury Brands
Milan’s Salone del Mobile design fair has taken on new proportions in recent years. In addition to luxury furniture makers courting decorators and their wealthy …
Picky Consumers Jilting Big Brands Are Unilever India’s New Risk
The largest consumer company in the world’s most populous nation has provided everyday products from detergent to instant coffee to Indians for decades. Now Hindustan …
How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
After entrepreneur Mike Natenshon’s girlfriend threw out his favourite t-shirt, he founded a brand to create the perfect replacement. Marine Layer launched in 2010 with …
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
When Shai Eisenman and her team at Bubble Skincare launched an exfoliating serum in the US earlier this year, they did something unusual: They advised …
Aditya Birla Fashion to List Flagship Lifestyle Brands as Separate Entity
Apparel retailer Aditya Birla Fashion and Retail said on Monday it was planning to demerge Madura Fashion & Lifestyle into a separate listed entity. The …
Brands Struggle to Get Sustainability Marketing Right
Over the last few years, a host of companies that once boldly touted their products’ sustainability credentials have quietly backed away from such claims, a …
Luxury Brands Flock to the ‘Most Remote City in the World’
Fluorescent colours may come in and out of fashion, but they are always on high rotation in the capital of Western Australia. “If you go …
Shein to Market Supply Chain Infrastructure to Global Brands, WSJ Reports
China-founded fast fashion company Shein will make its supply-chain infrastructure and technology available to global brands, the Wall Street Journal reported on Wednesday, citing a …
Announcing Deckers Brands’ UGG and Hoka
This week, we are pleased to introduce two new partners on BoF Careers. Founded in 1978, UGG is an American footwear company and a division …
Hyram Yarbro and Addison Rae Didn’t Need Beauty Brands
About a year ago, at a Sephora in New York City’s Meatpacking District, I found a meagre selection of TikTok skinfluencer Hyram Yarbro’s skin care …
France Mulls Penalties to Rein In Ultra-Fast Fashion Brands
Fashion brands with ultra-fast product turnover such as China’s Shein should be subject to penalties of up to 50 percent of their garments’ selling price …
13 Christian Clothing Brands for Trendy Faithful Wardrobes
Expressing faith through fashion has become popular lately. As someone interested in how faith and style intersect, I’ve found some great Christian clothing brands. They …
Luxury Brands Might Want to Think Twice About Buying Back Their Beauty Lines
For many fashion businesses, beauty is becoming a lot more than just another accessory. As the industry grows in value, with more engaged super-users willing …
Why L’Oréal Is Investing in Niche Chinese Fragrance Brands
When Li Shen and Liu Huipu launched luxury fragrance maker To Summer six years ago, the tastes of the Chinese market tilted decidedly towards sweet, …
Sephora Kicks Off First Impact Summit for BIPOC-Founded Brands
Sephora is bringing BIPOC founders together for its first Impact Summit. On Feb. 26 and 27, the beauty retailer is hosting a new event for …
10 Old Money Style Brands for a Silent Super-Wealthy Look
Rooted in the aesthetics of affluent British, American, and European families, the Old Money style conveys heritage, wealth, and long-standing social status. The style is …
20 Brands Like Free People for Affordable Boho Chic Fashion
From all brands like Free People stocking boho chic style clothing, footwear, and accessories, these are 20 of the most affordable and stylish right now. …