Despite offering premium products packed with trending ingredients like Vitamin C and niacinamide, when the time came for premium skincare brand Naturium to choose its …
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Brands
The Denim Brands of the 2010s Grow Up
If there’s one certainty in the denim business, it’s change. The category is defined by booms and busts. Trends — in silhouettes, stretch and fit …
Korean-American Brands Lean Back Into K-Beauty
One October weekend, over 4,000 attendees queued for hours outside the skincare brand Glow Recipe’s 10th anniversary pop-up in Los Angeles. Styled after a Korean …
Western Brands Are Losing More Ground to Cheaper Chinese Rivals
China’s growing consumer frugality has led to yet another quarter of sluggish earnings for some global brands, but turbocharged growth for their local rivals. A …
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
On Wednesday evening in Los Angeles, Steven Mena, founder of streetwear label Menace, was finalising designs on his computer for a run of graphic T-shirts …
How Brands Survive the Election Ad Blitz
In the next two weeks, brands have two inescapable forces to compete with for eyeballs online. In the lead up to election day on Nov. …
China’s Booming Grey Markets Add Woes to Luxury Brands
China’s second-hand and grey markets for luxury goods are booming, as price hikes from luxury brands in a weak economy are prompting some shoppers to …
8 Best Jewelry Brands For Men to Flaunt & Represent in 2024
We independently evaluate all recommended products and sercives. Any products or services put forward appear in no particular order. if you click on links we …
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On the evening of September 25, Zalando Partner Marketing Services (ZMS), the retail media unit of online multi-brand fashion platform Zalando, hosted its fourth annual …
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
Consult Vogue, Glamour or TikTok, and they’ll tell you the same thing: 2024 is the year of the barn jacket. Countless brands — including Toteme, …
8 Best Sweater Brands for Men: Top Fashion, Utility in 2024
We independently evaluate all recommended products and sercives. Any products or services put forward appear in no particular order. if you click on links we …
The Debrief | How Beauty Blunders Go Viral and What Brands Do Next
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41 Best Jewelry Brands for Every Budget and Style in 2024
One of the most simple hacks to bring your outfit to life? The right jewelry. The best jewelry brands will be the ones that you can …
How Brands Make the Most of Sample Sales
Veteran fashion publicist Kelly Cutrone remembers a time when it was frowned upon for brands to advertise their end-of-season sales. “It just used to be …
Are Big Beauty Brands Greenwashing Worse Than Fashion?
Walk into any beauty retailer these days and it’s hard to avoid a barrage of buzzwords like “clean” and “natural.” But understanding what such vague …
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
When he’s not designing clothes for Patta, the 20-year-old Dutch streetwear label he co-founded, or working on sneaker collaborations with Nike, Guillaume “Gee” Schmidt still …
Should Fashion Brands Still Make Employees Move for a Job?
When Kimberly Minor accepted a role as vice president at Bath & Body Works in 2016, it came with an unexpected catch: she had to …
10 Best Brands like Lacoste for Preppy, Sporty Style in 2024
If you’re faithful to the iconic preppy label but want to branch out, there are plenty of brands like Lacoste out there. In lieu of …
Beauty Brands Draw the Line Between Dupes and Fakes on Amazon
Search for any viral beauty product on Amazon and you’re bound to find it sitting alongside a lineup of imposters — bizarre knockoffs intended to …
Kylie Jenner becomes a Coperni princess while closing the brand’s fashion show at Disneyland Paris
Kylie Jenner made her runway debut as a teenager modeling for Abbey Dawn, a brand designed by Avril Lavigne, during New York Fashion Week in …