NEW YORK, United States — Style blogger-turned-beauty entrepreneur Katie Sturino was tired of using men’s products to combat her thigh chafe. After doing some research, …
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BrickandMortar
Phoebe Philo Launches Brick-and-Mortar Wholesale
Phoebe Philo’s LVMH-backed eponymous label is set to diversify its distribution strategy, adding a handful of brick-and-mortar wholesale accounts in key fashion cities in Europe …
Are DTC Brands Pulling Off Brick-and-Mortar?
Warby Parker’s stores are proving to be its saving grace. In 2022, the eyewear maker slashed marketing spend, but thanks to its store expansion — …
Building Loyalty through Brick-and-Mortar Retail
To subscribe to the BoF Podcast, please follow this link. Shopping is evolving. Consumers now experience brands across channels: they may be introduced to a …
The New Rules of Brick-and-Mortar Retail
NEW YORK, United States — When Brian Bolke walked into Hudson Yards in early 2017, he realised the $25 billion mega-project could be home to …