On Wednesday evening in Los Angeles, Steven Mena, founder of streetwear label Menace, was finalising designs on his computer for a run of graphic T-shirts …
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Capitalising
On: Capitalising on the Perennial Sportswear Boom
The way David Allemann sees it, On’s expansion from geeky, high-tech running footwear into fashion-forward sportswear is evolution, not revolution. Having co-founded the company in …