Written By Mark James Remillard Mark Remillard is a journalist and podcaster based in New York. More L Long coats are a staple of classic …
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Chanel Wins Trademark Case Against What Goes Around Comes Around
Chanel has won its dispute against resale company What Goes Around Comes Around, bringing to a close a six-year legal battle that touched on everything …
Chanel Wins Trademark Case Against What Goes Around Comes Around
Chanel has won its dispute against resale company What Goes Around Comes Around, bringing to a close a six-year legal battle that touched on everything …
Sofía Vergara Makes a Strong Case For the Return of Bodycon Dressing While Out For Dinner With Heidi Klum
America’s Got Talent Judges Sofía Vergara and Heidi Klum just stepped out for a girls night in dresses that prove neutrals can be festive and …
Case Study | Fashion’s New Rules For Sports Marketing
When the Paris Olympic and Paralympic Games kick off in July 2024, the millions of global fans watching will see far more than just athletes. …
The Complete Playbook for Generative AI in Fashion | Case Study
In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his …
How to Avoid Another Rana Plaza | Case Study
A decade ago, the fashion industry was rocked by one of the worst industrial disasters on record, when Rana Plaza, a factory complex in an …
The Complete Guide to Managing Markdowns | Case Study
As a kid in the 1990s, Trisha Okubo remembers shopping at Gap and Banana Republic in her local mall. But those mall visits didn’t mean …
Demi Moore and Scout Willis Make a Strong Case For Hi-Litercore
“Last night was so special to me! I got to share the thing I love so much to a room full of visionaries and artists, …
Zendaya Makes The Case For Short Shorts In Winter At Paris Fashion Week
Zendaya was easy to spot at Louis Vuitton’s autumn/winter 2023 show. Dressed in a pair of animal-print short shorts and a jacket—with only the briefest …
Inside Beauty’s Biggest Disruptor | Case Study
In 2004, the idea of selling $1 lipstick on the internet was radical. But months after its founding, E.l.f. was transforming the way consumers thought …
How to Build a Profitable DTC Brand | Case Study
In 2010, the fledgling direct-to-consumer T-shirt brand Marine Layer opened a pop-up shop in San Francisco’s Marina District. It was supposed to be a two-week …
Adidas Loses Trademark Case Against Thom Browne
Concluding the trial that began last week, jurors found Thursday afternoon that the menswear designer’s use of parallel lines on its designs did not infringe …
How to Take the Friction Out of Commerce | Case Study
Fashion and beauty retailers don’t face an easy road ahead. For a variety of reasons, they are having to work harder than ever to close …
Jennifer Lopez Just Made a Compelling Case for This Unexpected Winter Nail Color
Jennifer Lopez’s forthcoming studio album, This Is Me…Now, is something of a follow-up to This Is Me…Then, which was released in 2002 during her initial relationship with …
Shakira Asserts ‘Full Innocence’ In Scathing Response To $14m Spanish Tax Fraud Case
View gallery Image Credit: KCS Presse / MEGA Shakira isn’t backing down. The “Hips Don’t Lie” songstress, 45, hit back at Spanish authorities on Nov. …
Olivia Wilde Made The Case for a Tube Top Revival in a Strapless Two-Piece Look
Olivia Wilde looked radiant in a custom two-piece set by Polish designer Magda Burtrym at the 2022 Baby2Baby Gala on Saturday. Dressed by beloved celebrity …
Why Rihanna Hasn’t Been Going To Court With A$AP Rocky For Ongoing Assault Case (EXCLUSIVE)
View gallery Image Credit: Splashnews Nearly seven months following his arrest at LAX Airport in April, rapper A$AP Rocky (b. Rakim Mayers), 34, appeared in court again on …
How to Build an Independent Beauty Brand | Case Study
Independent beauty brands in recent times have figured out what has eluded resource-rich conglomerates for years: how to not only sell to consumers, but also …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …