Fashion and beauty retailers don’t face an easy road ahead. For a variety of reasons, they are having to work harder than ever to close …
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Jennifer Lopez Just Made a Compelling Case for This Unexpected Winter Nail Color
Jennifer Lopez’s forthcoming studio album, This Is Me…Now, is something of a follow-up to This Is Me…Then, which was released in 2002 during her initial relationship with …
Shakira Asserts ‘Full Innocence’ In Scathing Response To $14m Spanish Tax Fraud Case
View gallery Image Credit: KCS Presse / MEGA Shakira isn’t backing down. The “Hips Don’t Lie” songstress, 45, hit back at Spanish authorities on Nov. …
Olivia Wilde Made The Case for a Tube Top Revival in a Strapless Two-Piece Look
Olivia Wilde looked radiant in a custom two-piece set by Polish designer Magda Burtrym at the 2022 Baby2Baby Gala on Saturday. Dressed by beloved celebrity …
Why Rihanna Hasn’t Been Going To Court With A$AP Rocky For Ongoing Assault Case (EXCLUSIVE)
View gallery Image Credit: Splashnews Nearly seven months following his arrest at LAX Airport in April, rapper A$AP Rocky (b. Rakim Mayers), 34, appeared in court again on …
How to Build an Independent Beauty Brand | Case Study
Independent beauty brands in recent times have figured out what has eluded resource-rich conglomerates for years: how to not only sell to consumers, but also …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
Rimowa and Daniel Arsham team up again for the Pilot Case
Following the success of their first collaboration, Rimowa and Daniel Arsham bring forth another limited edition design — the Rimowa X Daniel Arsham Eroded Turntable …
Belonging: The Business Case for Diversity in Fashion
During haute couture week, Imran meets with Samira Nasr, and they have good reason to celebrate. During global lockdowns amid the pandemic, Samira became the …
Can On Set a New Pace for Sportswear? | Case Study
In just over a decade, On evolved from a little-known Swiss footwear start-up, endorsed by a small but passionate community of runners and outdoor enthusiasts …
Jennifer Lawrence Makes a Convincing Case for Summer Overalls—See Pics
Jennifer Lawrence has been making a convincing case for dungarees. The actor is known to frequent the look, though she elevates her easy overalls with …
Case Study: Decoding Gucci’s Merchandising Success
At the start of the Marco Bizzarri and Alessandro Michele era at Gucci in 2015, industry analysts wondered if the brand would break from the …
Case Study: Inside Moncler’s ‘Genius’ Strategy
Moncler is a modern luxury success story. Its Chairman, Chief Executive and main shareholder Remo Ruffini bought the near-bankrupt heritage skiwear label in 2003, transforming …
Case Study: How Dior Plugged Into Digital China
China’s reputation as a land of superlatives precedes it. At this stage in its development, few would argue that what is now the world’s largest …
Case Study: How to Market a New Brand
At the end of 2019, two of beauty’s most hyped brands sold for huge sums. In December, Kylie Cosmetics — the lip kit empire built …
Case Study: How to Talk to Customers About Fashion’s Dirty Secrets
This article is part of BoF’s special edition, Can Fashion Clean Up Its Act? Is “radical transparency” in fashion even possible? McKinsey & Company has …
How to Build a Customer-Centric Brand — Download the Case Study
By the end of 2020, the American mall was in shambles. An outcome 40 years in the making, many venerable retailers had filed for bankruptcy …
Inside Nike’s Radical Direct-to-Consumer Strategy — Download the Case Study
In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share …
How to Sell Skin Care at Every Price — Download the Case Study
When it came to shopping in 2020, when much of the world’s global population was homebound during the pandemic, the year may be best remembered …
The New Four Ps of DTC Marketing — Download the Case Study
A decade into the era of direct-to consumer (DTC) brands, to call the market saturated would be an understatement. There is a digital upstart ready …