The sportswear market is increasingly split into two camps. On one side are the incumbents: household names like Nike, Adidas, Puma and Under Armour, with …
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Challenger
Threads: What Fashion Needs to Know About Meta’s New Twitter Challenger
Whether or not Mark Zuckerberg and Elon Musk ever actually square off in a cage match, their companies are already brawling. On Wednesday, Zuckerberg’s Meta …
Why Beauty’s Challenger Brands Need to Rev Up Growth
The first wave of digitally innovative independent brands burst onto the beauty scene in the early 2000s and disrupted an industry long dominated by conglomerates …
BoF LIVE: Building a DTC Challenger Brand
Paid advertising on Google, Facebook and other social media no longer provides the obvious path to growth it once did for direct-to-consumer brands. Fashion entrepreneurs …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
BoF LIVE | Building a DTC Challenger Brand
Join us on Wednesday, July 13 at 16:00 BST / 11:00 EDT for #BoFLIVE as report author Cathaleen Chen, along with Hodinkee chief executive Ben …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …